Sus­tain­able take on ex­hi­bi­tions

TravTalk - India - - EXHIBITIONS - Nisha Verma

At a time when ex­hi­bi­tions are get­ting big­ger and grander, Très 2019 held at An­daz Delhi came as a breath of fresh air, bring­ing to­gether around 50 ho­tels and 150 tour op­er­a­tors in set­tings that re­flect sus­tain­abil­ity at ev­ery step, right from dé­cor to con­cept. Per­haps a wise model to fol­low for many shows!

Mov­ing be­yond RARE, Très 2019 has cer­tainly cre­ated a niche for it­self in terms of of­fer­ings as well as ethos. A dif­fer­ent en­tity al­to­gether, Très 2019 brought to­gether a to­tal of 50 ho­tels un­der one roof, all fol­low­ing the same phi­los­o­phy and prin­ci­pal. Sowmya Vi­jay­mo­han, Founder-Part­ner, Très, shared the idea be­hind the event, say­ing, “When I need to have a large for­mat for not only the RARE hotel part­ners but also those who were cat­e­gorised un­der the con­cept of small in­di­vid­u­al­ly­owned prop­er­ties spe­cial­is­ing in sus­tain­abil­ity. With Très 2019, we are try­ing to fa­cil­i­tate this one set of peo­ple who put out these beau­ti­ful ex­pe­ri­ences,

and we have an­other set of peo­ple who are per­haps in­ter­ested in these ex­pe­ri­ences but don’t know where small prop­er­ties and in­di­vid­ual stand-alone prop­er­ties don’t have the where­withal to be part of all the shows, we have man­aged to get these peo­ple to meet each other. Très is the cel­e­bra­tion of that.”

Trac­ing the ori­gin of the idea, Shoba Mo­han, Part­ner, Très, - han’s larger idea that has been in con­cep­tu­al­i­sa­tion for the last three years. “The agenda was to or­gan­ise an event that’s not re­stricted to RARE and its part­ners only but also other prop­er­ties and peo­ple who love to work with RARE. It’s been ideated for a long time but Sowmya re­ally pow­ered it. that di­rec­tion which has now evolved to be­come a much larger per­spec­tive,” she shared.

50 prop­er­ties show­cas­ing at Très was by in­vite only. The two-day ex­hi­bi­tion had around 50 per cent RARE prop­er­ties while the non-RARE ho­tels in­ti­mate bou­tique, con­cept and ex­pe­ri­ence-led prop­er­ties in the In­dian sub­con­ti­nent. So there were many peo­ple com­ing from Nepal, Bhutan and Sri Lanka too.” The event this year was much big­ger not only in terms of ex­hibitors but also in par­tic­i­pa­tion, shared sched­uled ap­point­ments, we also had around six FTOs from dif­fer­ent coun­tries. One of the big­gest man­i­fes­ta­tions of our success lies in hav­ing FTOs who fly all the way by pay­ing their own fare with­out be­ing hosted by any­one. We did host their stay but com­ing all the way from the UK, Singapore, Ger­many, France or Syd­ney, is in fact a great ex­pres­sion of in­ter­est. In the evening, we opened the ex­hi­bi­tion to larger num­ber of peo­ple, whilst hav­ing Très Dis­cover ses­sions meant to dis­cover trends, dis­cuss ideas and get in­sights into a destination with an ex­pert.” Even in terms of dé­cor, the event fol­lowed sus­tain­abil­ity to the core—a les­son for many other ex­hi­bi­tions with grand stalls us­ing flex and plas­tic in abun­dance. “Un­like last year, this year was held in­doors and we liked the flow of the studios whilst get­ting con­stant light in the space. We used glass bottles and re­cy­cled card­boards, and tried to do away with plas­tic as much as pos­si­ble. Even for the lan­yards, we used pa­per and a tra­di­tional ‘ mauli’ in­stead of plas­tic rib­bons. Through our years to­gether, Soumya and I have learnt a lot and we know what’s work­ing. Of course, the tour op­er­a­tor fra­ter­nity has been a big sup­port, and there is no doubt about it,” stressed Mo­han.

Sowmya Vi­jay­mo­han Founder-Part­ner Très

Shoba Mo­han Part­ner Très

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.