$24 bn more on online bookings

Online bookings in India are projected to rise from 25 per cent to 35 per cent as internet penetration increases from 33 per cent to 50 per cent, according to a latest study by Bain & Company and Google.

As India’s travel spending is set to grow from $94 billion in travel spending to $136 billion by 2021, around $24 billion (or 57 per cent) of the incremental bookings will

They rely heavily on travel provider websites online (59 per cent) and price comparison websites (51 per cent) for airline and hotel reviews and availability with a tendency to

Note: Total travel spending in India includes transport & lodging

Sources: Bain, Google, Omidyar report ‘Unlocking Digital for Bharat: $50 Billion Opportunity’; World Bank data; Emarketer; Euromonitor