In­dia is pri­or­ity mar­ket

Con­sider re­vis­ing your In­done­sia itin­er­ary as the coun­try is cur­rently in the process of de­vel­op­ing 10 new des­ti­na­tions which can be as pop­u­lar as Bali.

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In­dia ranks sec­ond for In­done­sia in terms of pri­or­ity mar­kets af­ter China, ac­cord­ing to Dr R Sigit Wit­jak­sono, Di­rec­tor of Tourism Mar­ket­ing—South & Cen­tral Asia, Mid­dle East and Africa, Min­istry of Tourism, Repub­lic of In­done­sia. “The In­dian tourist num­bers to In­done­sia were close to 500,000 in 2017 and ap­prox­i­mately 600,000 in 2018. This year, we are tar­get­ing around 800,000 ar­rivals with the help and co­op­er­a­tion from all re­lated stake­hold­ers like tour op­er­a­tors, travel agents and air­lines. We ex­pect to achieve the tar­get by par­tic­i­pat­ing in ex­hi­bi­tions and or­gan­is­ing road­shows in dif­fer­ent In­dian cities,” he shared.

With many Indians al­ready vis­it­ing Bali, In­done­sia now wants to pro­mote other des­ti­na­tions too. “We are in the process of de­vel­op­ing 10 new des­ti­na­tions which can be as pop­u­lar as Bali; for ex­am­ple, Lake Toba in North Su­ma­tra—the only lake with a vol­cano in­side. We also have the big­gest Borobudur Bud­dhist tem­ple in Jakarta and the Hindu Par­manand tem­ple close to that area. Be­sides, there are Lom­bok, Ko­modo and other nat­u­ral won­ders,” he added. The con­nec­tiv­ity be­tween In­dia and In­done­sia has also been en­hanced. Ac­cord­ing to Wit­jak­sono, “Start­ing last year from April, we have Garuda to Den­basar three times a week. We have even started a new pro­gramme called Tourism Hub, where we try to utilise our hub, which is our neigh­bour­ing coun­try. For ex­am­ple, Scoot more than 10 ori­gin cities in In­dia to Singapore. We try to at­tract In­dian trav­ellers from there with dual or twin des­ti­na­tions to visit In­done­sia. For In­done­sia, there are three main en­tries—40 per cent trav­ellers come via Bali, 30 per cent from Jakarta and 20 per cent via Bin­tan. To pro­mote all th­ese des­ti­na­tions, we con­duct Fam trips and sales mis­sions.”

Dr R Sigit Wit­jak­sono Di­rec­tor of Tourism Mar­ket­ing—South & Cen­tral Asia, Mid­dle East and Africa, Min­istry of Tourism, Repub­lic of In­done­sia

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