Robinville woos Indians

Rep­re­sent­ing Euro­pean coun­tries, re­gions and or­gan­i­sa­tions in the In­dian sub­con­ti­nent since 2009, Robinville has added prod­ucts and ser­vices to its ex­ist­ing port­fo­lio to of­fer at­trac­tive pack­ages across In­dia.

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With a grow­ing de­mand for out­bound tourism es­pe­cially to­wards Cen­tral and East­ern Europe, Robinville has pledged to cu­rate, build and grow its busi­ness with new prod­ucts and ser­vices to its clients. Ish­winder Maddh, Man­ag­ing Di­rec­tor, Robinville feels that af­ter get­ting a high num­ber of re­peat clients, it has be­come the com­pany’s re­spon­si­bil­ity to con­stantly learn, in­no­vate and iden­tify, whether they be des­ti­na­tions, ho­tels, at­trac­tions, ex­pe­ri­ences or even food.

“As of 2019, we are now rep­re­sent­ing the Salzkam­mergut re­gion. We are now able to of­fer com­pa­nies ski­ing and snow­board­ing pack­ages, cog railways – St Wolf­gang, ca­ble cars and many more at­trac­tions. With over 70 lakes across the re­gion, we can now also of­fer sev­eral boat­ing ac­tiv­i­ties. Ad­di­tion­ally, with an in­creas­ing de­mand for ex­pe­ri­enc­ing dif­fer­ent cul­tures, Robinville has signed with Vi­enna Mozart Orches­tra and Ty­rolean Folk­lore Show as its GSA in In­dia to truly im­merse the out­bound trav­eller in the Aus­trian cul­ture,” he in­formed. Talk­ing about growth and suc­cess in the last one year, Maddh said that 2018 was an ex­cep­tional year for Robinville. “We had the benev­o­lent op­por­tu­nity to rep­re­sent Cen­tral and East­ern Euro­pean re­gions. Aus­tria was the key mar­ket for us and we su­per­seded our client’s tar­gets. We also dis­cov­ered the hid­den gems across Inns­bruck, Aus­tria and be­gan to of­fer at­trac­tive pack­ages across In­dia. Our re­cent rep­re­sen­ta­tion of the Inns­bruck tourism board has en­abled Inns­bruck to see growth of more than 50 per cent over the past four months,” he added. In an en­deav­our to boost the de­mand of In­dian tourists across the Cen­tral and East­ern Euro­pean re­gions, Robinville’s mar­ket­ing plan is to har­ness the power of so­cial me­dia mar­ket­ing to pro­mote its part­ners prod­ucts and ser­vices across In­dia. Maddh said, “We will ex­po­sure, where the goal is con­tent that re­lates to our part­ners’ busi­nesses and whose au­di­ence would be in­ter­ested in their of­fer­ings.” Robinville has also an­nounced to cre­ate a new ver­ti­cal called Robinville Pro­duc­tions to fo­cus lo­ca­tions as well as cre­at­ing in­ter­na­tional pro­duc­tions across Europe, tar­geted to­wards the In­dian mar­ket. The com­pany is also ex­pand­ing into the re­gion of Graz in Aus­tria ti­tled the ‘Cul­tural Cap­i­tal of Europe’. Robinville will soon start of­fer­ing ski­ing in Zell am See - Kaprun, Sch­lad­ming - Dach­stein re­gion, Stubai Glacier Inns­bruck and its hol­i­day vil­lages. This means that the In­dian trav­eller will get to ex­pe­ri­ence per­fectly-groomed ski pistes, free-ride routes and fun slopes for ev­ery­one while be­ing a cheaper al­ter­na­tive com­pared to other win­ter sport des­ti­na­tions, claimed Maddh. The win­ter ad­ven­ture sports sec­tor has been rapidly grow­ing in new di­rec­tions as it adapts to new con­sumer pat­terns and be­hav­iours. “It is no longer just about ski­ing or snow­board­ing but a lot more that makes up the en­tire win­ter ex­pe­ri­ence. The av­er­age In­dian trav­eller is also be­gin­ning to jump on this band­wagon and en­gage in com­pletely new ex­pe­ri­ences. Aus­tria, one of the mar­ket lead­ers in win­ter sports, has seen an in­crease in terms of In­dian trav­ellers com­ing to ex­pe­ri­ence nu­mer­ous win­ter sports and ac­tiv­i­ties,” he con­cluded.

Our re­cent rep­re­sen­ta­tion of the Inns­bruck tourism board has en­abled Inns­bruck to see growth of more than 50 per cent over the past four months

Ish­winder Maddh Man­ag­ing Di­rec­tor Robinville

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