Erco to add new prod­ucts

Ravi Go­sain, Manag­ing Di­rec­tor, Erco Trav­els & Tourism En­ter­prises, be­lieves in nur­tur­ing his ex­ist­ing for­eign tour op­er­a­tor part­ners by of­fer­ing them new cir­cuits and ac­tiv­i­ties.

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The in­bound busi­ness of both Erco Trav­els & Tourism En­ter­prises has been sta­ble in the last one year as they ven­tured into dif­fer­ent seg­ments and ex­panded their busi­ness to var­ied geo­graph­i­cal re­gions. Un­der­lin­ing the im­por­tance of in­bound mar­ket for the In­dian travel and tourism in­dus­try, Ravi Go­sain, Manag­ing Di­rec­tor, Erco Trav­els and Tourism En­ter­prises said, “In­bound mar­ket to India is not tak­ing a de­sired take off de­spite an over­all in­crease in visa num­bers as per the Min­istry of Tourism. This is

due to spike in the num­ber of busi­ness trav­ellers as per my ob­ser­va­tion. Tourism in­dus­try feels oth­er­wise be­cause it is more de­pen­dent on leisure trav­ellers which will ul­ti­mately in­crease busi­ness for them. Go­ing for­ward, we will fo­cus more on ex­pe­ri­en­tial hol­i­days in India to at­tract more busi­ness,” he said.

Talk­ing about his plans for 2019, Go­sain said, “We will in­ter­na­tional tourism fairs, net­work­ing events, so­cial me­dia pro­mo­tions and door to door mar­ket­ing. At a mo­ment when the world is wait­ing for a new govern­ment in India, con­ti­nu­ity of the present govern­ment at the cen­tre will give the coun­try - dence in FTOs to send tourists to India. I be­lieve that India will con­tinue to surge as one of the most ex­otic des­ti­na­tions rich in cul­ture, tra­di­tions, fes­ti­vals, rit­u­als and a haven for food.”

Go­sain ex­presses con­cern over the qual­ity of for­eign buy­ers at GITB in Jaipur. “The con­cept of GITB for pro­mot­ing in­bound tourism is a great step. Erco Trav­els has ac­tively ex­hib­ited in ear­lier editions but it no longer does be­cause the qual­ity of for­eign buy­ers has de­te­ri­o­rated. What I ob­serve or non-de­ci­sion mak­ers are vis­it­ing GITB as buy­ers. I am sure that the cur­rent ex­hibitors are shar­ing their ex­pe­ri­ences with or­gan­is­ers of the show for the qual­ity to im­prove in or­der to pro­vide value to sellers. Over­all, GITB is a good plat­form for both buy­ers sched­ules,” he said. Ac­cord­ing to Go­sain, his DMC rep­re­sen­ta­tion brand, Tourism En­ter­prises, which mar­kets and rep­re­sents some for­eign DMC brands in India, is grow­ing day by day. “We have re­cently ap­pointed a se­nior mar­ket­ing staff based in Mum­bai to spear­head Tourism En­ter­prises’ prod­ucts in Western India. We are cov­er­ing most of India with a strong pres­ence in North, Cen­tral, East and West India. We con­tinue to bring new des­ti­na­tions to In­dian tour op­er­a­tor and ed­u­cate them about var­i­ous prod­ucts which can be of great in­ter­est to In­dian tourists. We are also work­ing on plans to of­fer ex­cit­ing prod­ucts for the mid­dle-aged gen­er­a­tion which are dif­fer­ent from the usual tourist pro­grammes. This will be done in co-op­er­a­tion with our ex­ist­ing DMC part­ners over­seas,” he con­cluded.

Ravi Go­sain Manag­ing Di­rec­tor Tourism En­ter­prises

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