Pre­mium route for vir­gin at­lantic

David Hodges, Coun­try Man­ager—In­dia, Vir­gin At­lantic, shares that the air­line will be get­ting a new air­craft with an in­creased num­ber of pre­mium seats for cus­tomers on its Delhi-London route.

TravTalk - India - - INTERVIEW - Nisha Verma

2019, claims David Hodges, Coun­try Man­ager—In­dia, Vir­gin At­lantic, is go­ing to be an ex­cit­ing year for the air­line. “We are in­tro­duc­ing a new A350 air­craft with an all new de­sign that would be ser­vic­ing our New York route. There will also be some ex­cit­ing changes for Delhi. We are get­ting a new air­craft with a huge num­ber of pre­mium seats as well as a fully re­fur­bished up­per cabin. A new Busi­ness Class on­board the A330 is also com­ing to Delhi in the next few months,” he shared. Vir­gin At­lantic’s part­ner­ship with Jet Air­ways turned out to be suc­cess­ful, es­pe­cially for the Mum­bai-London route on the In­dian full- ser­vice car­rier. “Delhi is per­form­ing very well; the year over­all was also pos­i­tive for us,” Hodges said. The air­line is set to con­duct in­ter­est­ing cam­paigns through­out the year. Hodges

We have on board an amaz­ing cus­tomer propo­si­tion, which con­tin­ues to be very pop­u­lar, whether it is the Bol­ly­wood films or the best In­dian food or the lo­cal crew

fur­ther said, “Cater­ing to the fun­da­men­tals of what re­ally ex­cites In­dian pas­sen­gers, we will con­tinue to show­case what Vir­gin has to of­fer. We have on board an amaz­ing cus­tomer propo­si­tion, which con­tin­ues to be very pop­u­lar, whether it is the Bol­ly­wood films or the best In­dian food or the lo­cal crew. Among the va­ri­ety of aspects we’re push­ing in the In­dian mar­ket, we are look­ing to in­crease our lo­cal crew on board from Delhi this year.” For the MiCE seg­ment, the air­line wants to ex­plore more. “We are an air­line which doesn’t have the high­est ca­pac­ity on the Delhi route; so we have cer­tain lim­its on how much of MiCE we can ac­com­mo­date. How­ever, this is some­thing which we are look­ing to ex­pand this year, par­tic­u­larly as we grow our pre­mium ca­pac­ity by 37 per cent from the sum­mer sea­son as there is a real op­por­tu­nity in that cabin. In fact, we have wit­nessed the growth of con­fer­ence fa­cil­i­ties across Delhi, es­pe­cially Ae­roc­ity, the mar­ket im­mensely from an in­ter­na­tional per­spec­tive,” he said. Elab­o­rat­ing on shar­ing a cor­dial re­la­tion­ship with the travel trade, Hodges ex­plained, “We want to make sure that it’s a win- win sit­u­a­tion where the travel trade is also very suc­cess­ful in this mar­ket. We’ve got some great part­ners and I think it’s an ex­cit­ing time for all of us in this sec­tor.” Even stu­dents are a ma­jor seg­ment for Vir­gin At­lantic, and cur­rently Hodges is re­view­ing the air­line’s stu­dent of­fer.

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