KTO to train OTOAI members
Apart from webinars, Korea Tourism Organization is also looking at undertaking multicity training programmes with OTOAI members this year, giving them a thorough knowledge of South Korea.
With a country as vast as India, the travel trade fraternity will be equally varied and geographically scattered. “Each travel agency has its own set of clientele and its own specialisation in terms of its offerings of travel packages. As a destination promoter, it is important for Korea Tourism Organization to educate them about the variety of offerings South Korea has to offer to suit the requirements of their clients. A thorough knowledge of the destination not only helps the travel agent in selling the destination better, but it also creates a desirable image of the destination for the travellers,” says Jong Sool
Kwon, Director, Korea Tourism Organization, New Delhi Office.
The training programmes by Korea Tourism Organization touch upon essential information like popular tourist spots, activities and addressing Indian-specific food requirements. At the same time, specifics such as special interest travel, M!CE and educational tours are also covered in the programme.
“There are various offline and online modes through which the tourism organisations have been educating travel agents in India. For us, the webinars have worked best as they enable us to have a larger geographical and number reach with travel agents. Korea Tourism takes a 360-degree approach when it comes to educating
the travel trade. This year, we have planned seven webinars. Multicity trainings with OTOAI are also on the cards. Like every year, we plan to participate in major For us, webinars have worked best as they enable us to have a larger geographical and number reach with travel agents travel and tourism exhibitions to reach out to as many travel agencies as possible,” Kwon adds.