Divided by distance, united by ambition

COVID-19 began as a crisis that travelled from country to country, region to region, wreaking havoc as it went along. Today, people and businesses across the world have been affected by it, with the tourism and aviation sectors having to bear the brunt. While ‘survival of the fittest’ may have brought them thus far, it is now crucial that the world recover from the crisis together. This calls for a set of guidelines and measures that can be put into force globally, so that when travel resumes, airlines, airports, travellers, and tourism industry stakeholders and participants are aware of what needs to be done and what to expect every step of the way.

The question now is, who does the onus fall on, which organisations must come together to formulate the strategy ahead, by when should the guidelines be ready [given that domestic travel is expected to resume soon] and how will they be implemented by each sector of the tourism industry? The task at hand, though Herculean, seems like the only efficient way to come out stronger!