PPP model and technology
We are all looking at how to digitise our businesses because that’s how the new customer lives. One has to tech-enable their businesses but that doesn’t mean that people will be redundant. One will still need people behind that technology and today technology is available to everybody at very affordable prices. I think with technology, you will have to create new jobs and new service providers. It’s going to be part of our job culture and you must adapt to it. and how do we keep them. They are our workforce and we need them.”
Focus on sustainability
Meenakshi Sharma believes that sustainable tourism is going to
– Arjun Sharma
am sure everybody is looking at it, and so are we,” she added.
Self-regulation an option
Claiming that she is against regulation, Meenakshi Sharma, said, “I believe in partnerships and I would like a database to be created where we can connect with each other. I am against regulation, but all for collaboration. that if there is a black sheep in our family, we can take care of those deterrents and fine them. Associations like FHRAI, IATO, FAITH, etc, can create that self-regulation. Even for things like rating a hotel, there is no need for the government to do that. The industry can certify them. We need to create the norms. I think we have a great Director General for Tourism, who is pointing us in that direction. We, as an industry should be responsible and do it ourselves. I am glad that the MOT understands the situation and open to creating a new body. It is time that all of us in the private sector put our heads together, leave our egos behind, and create a society that’s an empowered tourism board. It doesn’t mean we have to achieve nirvana in one year. This might take anything from three to seven years to evolve, as all good things take time. There will be some pain,