Korea’s online tourism festival

Korea Tourism Organization has announced an Online Korea Grand Sale 2021 targeted at travellers, starting from January 14 until February 28, 2021. The sale brings together K-content popular around the world.

Korea Tourism Organization (KTO) has an on-going culture and tourism festival with content that best describes Korea’s tourism offerings for travellers starting from January 14, 2021 to February 28, 2021. Called the Online Korea Grand Sale 2021, the event is hosted by its Ministry of Culture, Sports & Tourism and Visit Korea Committee to engage foreign travellers.

The Online Korea Grand Sale brings the K-contents that are popular around the world.

This includes ‘Korean Tourism Product Purchase Promotion’ for long-awaited travel to Korea, ‘Korea Online Video Program’ that showcases local experiences of Korea, and an ‘Online Shopping Promotion’ providing special discount benefits on beauty and fashion products. The festival is designed with various benefits for foreign travellers who have long been waiting to travel to Korea. Early bird promotions and special offers will be available on flights, accommodations and other sightseeing and experiential activities for the future travellers.

Consumers can virtually enjoy various lively Korean content such as K-Pop, K-Beauty, KFashion, K-Food and K-Heritage, which will be introduced by Korean celebrities. Online shopping special promotion ‘Pick Item’ will be available on Korean brand products through website and social media.

With the virtual travel and online experiences and shopping facilities, the Online Korea Grand Sale is one of the first steps to touch base with the global consumers for postpandemic travel.