PREFERRED HOTELS & RESORTS

NEW YORK CHERYL WILLIAMS

has been appointed as the Chief Revenue Officer at Preferred Hotels & Resorts. Williams will lead the brand’s commercial efforts. In her role at Preferred, she is tasked with overseeing and fine-tuning the group’s sales, revenue optimisation, marketing, and e-commerce among other things. Prior to joining Preferred, Williams, who has over 20 years of experience, served as Regional Vice President of Sales & Marketing in Hawaii for Highgate. She also held progressive sales and marketing leadership positions for Starwood Hotels & Resorts Worldwide.