Efforts on to win tourists
Ministry of Tourism is leaving no stone unturned to make sure that India is in the eyes of potential inbound tourists, while making sure that domestic tourist influx continues via Dekho Apna Desh campaign.
GKamala Vardhana Rao, Director General, Ministry of Tourism (MOT), speaking at the Pata India & BBC News webinar ‘The New Ways of Marketing to Recharge Tourism’, he comments that the geo-political scenario has not been in favour of tourism. “Tourism has taken a beating, during the pandemic, which is a natural calamity and also because of the man-made impact with the war,” he mentions.
Campaigning continues
Rao claims that they have been continuing social media campaigns for a long time. “Apart from that, we have written letters to
ambassadors and high commissioners in 20 source markets and have appointed 20 officers in Indian embassies and high commissions to look after tourism related activities, exhibitions and connect with local correspondents and travel agencies,” he shares.
What’s different?
He also shares that they are concentrating on the overseas Indian diaspora, which is the largest in the world. “We'll be reaching out to Indian diaspora and asking them to interact with the local tour operators and the travel agencies and other local population there. We have significant presence in the USA, Middle East, Europe, Australia, and New Zealand,” he adds.
Focus for Incredible India
India, says Rao, is an all-round destination. “It's not one particular
Additional Director General, Ministry of Tourism, said that this E-platform will be gamechanger in tourism. “The reason to launch it on 8th MarchInternational Women’s Day, is that despite being for all genders and ages, many extraordinary opportunities will be generated for women through this platform, which will give them a flexible mode to work any time they want to. It will be a platform for huge opportunities for everyone,” she says. Reddy also
visited Gwalior Fort along with officials of MOT and observed the tourist facilities at the monument. Thereafter, a review meeting was held with the officials of Ministry of Tourism, Ministry of Culture and Archaeological Survey of India (ASI) under his chairmanship. A detailed presentation was made by Principal Secretary (Tourism &Culture), Government of Madhya Pradesh on progress of various Tourism Infrastructure projects funded by Ministry of Tourism, Govt. of India. A newly built International Executive Guest House at IITTM Gwalior Campus was also inaugurated.