Saadiyat Island

The Department of Culture and Tourism — Abu Dhabi (DCT Abu Dhabi) has appointed Miral to oversee the destination management strategies of Saadiyat Island. DCT Abu Dhabi and Miral have a track record of collaboration and partnerships and share a commitment to propel the growth of the tourism sector in line with Abu Dhabi Vision 2030. The entities have already created top-tier products that have generated a dynamic tourism ecosystem in the emirate. Miral has been playing a crucial role in shaping a robust destination strategy for Yas Island. Miral will be responsible for building on Saadiyat’s current reputation of offering exceptional art and cultural experiences, raising awareness of the destination’s unique proposition and growing local and international visitor numbers.