TravTalk - India

Launches new chapter in UP

- Janice Alyosius

Varanasi emerging as one of the key pilgrim centres in the country after opening of Kasi Vishwanath Corridor by the Prime Minister and spurt in tourism activities in the area prompt ADTOI to add new chapter in Uttar Pradesh, With this, the associatio­n adds to its strength in the country.

ADTOI launched its 12th Chapter in Uttar Pradesh on cruise in Varanasi. The initiative supported by the Uttar Pradesh Tourism saw presence of Avinash Chandra Mishra, Joint Director, UP Tourism, and Amresh Kumar, Joint General Manager, IRCTC among others.

Speaking of the motivation behind the 12th chapter, PP Khanna, President, ADTOI, said, “There are constituti­onal requiremen­ts for launching ADTOI State Chapters on PAN India basis. We have members on pan India basis and as and when a particular state fulfills the requiremen­ts of a strong base to launch the Chapter, we initiate the process. Varanasi has emerged as one of the pilgrim centres and with the opening of Kasi Vishwanath Corridor by our Prime Minister there is a spurt in the activities of tourism in the area. Varanasi is also connected with Ayodhya making a pilgrim circuit for everyone to visit from all over the country."

Rajesh Arya, Vice President, ADTOI, said, “ADTOI is the only associatio­n for domestic tourism, as a pan-Indian associatio­n, it is our aim to increase the strength of our members by opening new chapters from time to time. Our aim is to provide our members with

a platform to discover new opportunit­ies for growth, to discover new destinatio­ns with the help of product knowledge, seminars, and educationa­l tours from time to time." The associatio­n officerbea­rers work with stakeholde­rs in the State and outside State to assist people to visit destinatio­ns in the State like Agra, Kushinagar, and Sarnath.

During the launch of the ADTOI UP Chapter in Varanasi, the associatio­n has nominated Sushil Kumar Singh as the Chairman, Abhishek Sankrit as the Secretary, Neeraj Kumar Neotia as the Treasurer and Sunil C. Gupta of Travel Bureau, Agra, has been nominated as the Advisor to the UP-State Chapter. The associatio­n also has a woman executive officer, Anamika Mishra. The new chapter will work with the stakeholde­rs and take a lead in the promotion of tourism in the state. “In order to work with the stakeholde­rs and industry, it will take the assistance of UP Tourism to assist in their endeavor to undertake promotiona­l activities to promote destinatio­ns like organising study tours, road shows in other states,” Khanna added.

Speaking of future plans, Khanna said, “We have plans to launch chapters in other states too. Our members have suffered a lot due to pandemic for the last two years. Hopefully, with support of the government and people we shall see the way forward."

As and when a particular state fulfills requiremen­ts of a strong base to launch the chapter, we initiate the process

ADTOI is also working to promote women in the industry. The associatio­n recently held a webinar on women empowermen­t, where all the female members joined to discuss the involvemen­t of women in the travel trade, shared Arya.

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 ?? ?? P P Khanna President, ADTOI
P P Khanna President, ADTOI
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