‘Chalo India’: Next big thing?

As Ministry of Tourism is planning its Global Media Campaign to attract foreign travellers to India, Prime Minister Narendra Modi adds to the cause on his recent visit to Denmark. Speaking to the Indian community in Copenhagen, he urged them to inspire at least five nationals of the country to visit India every year. The move sent a wave of delight across the industry, which is still waiting for MOT to officially trigger international promotions in full fervour. The PM requested the NRIs to kick-off a ‘Chalo India’ campaign and also suggest the foreign nationals some places to visit. From what it seems, the PM’s push through the campaign might just be the catalyst to big number of tourists flocking India. If merged with the signature Incredible India campaign, the ‘Chalo India’ mantra, along with the popularity of PM Modi, will do just the trick to lure international visitors to India. How much is the industry, hotels and the infrastructure can support this momentum being created is what is waiting to be seen. Keeping our fingers crossed.