Wellness and Yoga
As India prepares for the eighth edition of the International Day of Yoga on June 21, the Union Ministry of Ayush has ‘Yoga for Humanity’ as the theme for this year. It aims to portray how yoga served humanity in alleviating sufferings during Covid-19. While there has been a huge demand for yoga and wellness retreats since the pandemic, connecting with nature, focussing on holistic well-being, nutrition and rejuvenation are now the buzz words. While holistic healing takes centrestage, is India tourism doing enough to grow its wellness offerings in international markets? While International yoga day can be a huge draw for foreign tourists to visit India in the summer, are we making the most of these opportunities? This year, India is also celebrating Azadi Ka Amrit Mahotsav where 75 iconic national sites will showcase mass yoga demonstration while states will hold similar programmes at 75 important locations, according to their choice. I hope we get to see a few foreign tourists also practice yoga and help make India the healing tourism capital.