Tourism with responsibility

Earlier this month, the Ministry of Tourism held a workshop in New Delhi on responsible and sustainable tourism. At the event, experts addressed key challenges in the sector and shared case studies. A full day of learning with a full house of attendees. Focusing on India, the Global Sustainable Tourism Council shared some interesting data. It stated, "Sometimes referred to as ecotourism in India, sustainable tourism is becoming more and more important." Booking.com research in 2020 said 96% of Indian travellers identified sustainable travel as important to them, while 76% said they were more determined to make sustainable choices when looking to travel again in the future. While these findings are promising, obstacles still exist. 39% of Indian travellers do not know how or where to find sustainable travel options and 54% think there aren’t enough sustainable travel options available. While it seems that travellers are gearing up to make responsible choices, we, the tourism industry, need to take charge and rebuild tourism sustainability.