Mindful travel

Suddenly, there is a lot of talk on sustainability, especially in the travel and tourism sector. But climate change has little effect on people’s desire to travel and deciding not to travel at all for reasons to do with sustainability is rare. But the industry can start this conversation with their clients who, in turn, can take steps to ensure that their journey is making the least impact on the environment – because every action counts.

What does this mean for the trade? They can choose to work with vendors and suppliers who are sustainable-conscious. For consumers, they want to see sustainable travel information during the tripplanning process, preferably in the form of listings or info pages on travel sites, as well as in marketing campaigns. The bottom line – travel companies should take steps to respond to growing consumer demand and offer truly sustainable products and services, clearly communicate about them and illustrate the value of making conscientious choices.