Time to tap the MICE?

The borders are open, people are travelling international, and domestic travel is already reaping the fruits of the pent up demand. However, MICE as an industry is moving slowly, which could be because there is a risk in moving a large number of pax, or because the demand for MICE has gone down in a world of zoom and online meetings. Whatever be the case, MICE operators, hotels and corporate are optimistic that the industry will bounce back. However, a number of measures are needed, not just by destinations to attract bigger groups, but also by airlines, hotels and service providers to give value for money. While India presents a huge opportunity for destinations, both international and domestic, for tapping the MICE market, it is time that India as a destination showcases its MICE potential to foreigners. It could be a great opportunity, which requires multiple steps, including easy visa, incentives to book bigger number of flights and rooms, travel insurance, as well as offerings that are unmatched. As Government talks about promoting travel, it’s time that MICE is given a serious consideration too.