Travel for LiFE thrust for NE

When International Tourism Mart (ITM) started more than a decade back, Northeast India was still coming up at the forefront and needed the much-required push from the Ministry of Tourism, which came with a dedicated event for promoting the region. The MOT pavilion at various international shows as well was dedicated to the region to attract foreign visitors to the seven sisters. The pristine beauty and natural resources there have always been coveted by tourists, both domestic and international, and the region has seen numbers increase, with which the infrastructure has also grown during these years— what with new hotels, be it budget, 5-star or boutique properties coming up in every state. In fact, the Northeast is popular for its homestays as well, which the MOT has also been promoting in the last couple of years.

All these projects, coupled with itineraries covering unique aspects of this region’s resources are a hit throughout, especially for nature-loving and ecologically conscious tourists. When it comes to sustainability and executing the ethos of green tourism in practice, Northeast rules the roost and still holds potential to develop it further following the eco-friendly norms, thanks to still being away from huge crowds.

Hence, more than ever before, the MOT, with its Travel for LiFE initiative can make the Northeast its flagship destination for overseas promotion for the campaign. The destination fits the bill perfectly for being promoted with a new zeal. The packaging for India needs to change and new places, destinations and attractions need to be brought to the fore. Travel for LiFE, although has been talked about at various platforms, in action it will only add value if proper education, awareness and execution happens at the ground level and both stakeholders and consumers are well aware of the products in question. It is a perfect match, if only the momentum continues.