Crafting Dreams, Marketing Realities
DreamSetGo stands as a pioneering force in the sports tourism fraternity, seamlessly blending the thrill of sports with the allure of premium travel. Through strategic partnerships, pioneering marketing campaigns, and well-aligned brand associations, DreamSetGo has skillfully etched its mark in the dynamic domain of experiential sports travel.
Let's delve into the marketing strategies that have fuelled DreamSetGo's ascent to prominence.
Strategic Partnerships with Tourism Boards:
DreamSetGo's collaboration with tourism boards stands as a testament to its commitment to promoting sports tourism on a global scale. By joining forces with entities like Tourism Australia, Visit Victoria & Western Australia, DreamSetGo actively participates in major sporting events, such as the ICC Men’s T20 Cricket World Cup Australia 2022. This collaboration allows DreamSetGo to showcase its brand and offerings, leveraging the appeal of worldclass sporting spectacles to attract travellers seeking unique, luxurious and immersive sports travel experiences.
We highly cherish our partnerships with tourism boards, creating a seamless blend of sporting events and attractions that each destination has to offer
Nishant Kashikar, Country Manager, Tourism Australia said, “Modern-day travelers seek not just destinations but also the thrill of marquee events along their journey. Sports travel plays a pivotal role in boosting destination tourism during these noteworthy occasions. Our successful collaboration with DreamSetGo during the ICC Men’s T20 Cricket World Cup Australia 2022 exemplifies how strategic partnerships can seamlessly amplify these experiences, offering travelers an ideal fusion of destination allure and spectacular events.”
Farshid Master, Head of Marketing at DreamSetGo, adds, "We highly cherish our partnerships with tourism boards, creating a seamless blend of perfectly timed sporting events and the myriad of incredible attractions that each destination has to offer. These extraordinary experiences are collaboratively curated with the invaluable assistance of tourism boards, enriching our offerings for our discerning customers."
Sourav Ganguly: The Super Captain of DreamSetGo:
DreamSetGo has fortified its marketing prowess by securing the legendary Sourav Ganguly as its esteemed brand ambassador, infusing a stellar touch to its promotional endeavors. Mr. Sourav Ganguly's alliance transcends conventional endorsement, positioning him as a distinguished thought leader with formidable credibility and influence. This distinction resonates throughout DreamSetGo's marketing arsenal, whether in captivating brand films or the creative brand campaigns meticulously delivered to targeted audiences across diverse social media platforms.
Innovative Marketing Campaigns:
DreamSetGo has introduced two distinctive marketing campaigns, each designed to captivate sports enthusiasts and travel aficionados alike.
❖ "Dream Beyond the Game" is their unique intellectual property, meticulously crafted to immerse individuals in the unparalleled realm of Sports Hospitality. Through this innovative initiative, they offer an exclusive journey alongside sports celebrities, providing a firsthand glimpse into their experiences before, during, and after a sporting event. It's a captivating showcase that not only embodies the essence of topnotch Sports Hospitality but also unveils the extraordinary exclusivity intertwined with the live, pulsating energy of the sporting world. They’ve successfully orchestrated two exemplary campaigns, the first featuring sports anchor Gautam Bhimani during the ICC Men’s T20 Cricket World Cup Australia 2022, and the second showcasing the vibrant journey with influencer Viraj Ghelani during the ongoing ICC Men’s Cricket World Cup India 2023.
Champions' Sport-Cast: The podcast format has become a powerful medium, and DreamSetGo taps into this trend with its Champions' Sport-Cast. Founder and CEO Monish Shah conducts insightful interviews with sports celebrities at iconic venues, exemplified by the interview with Sourav Ganguly at the legendary Lord's Cricket Ground. This podcast not only provides unparalleled insights into celebrities' lives but also contributes significantly to DreamSetGo's engagement, fostering greater brand recognition and recall.
DreamSetGo's success in the realm of sports tourism marketing can be attributed to its adept celebrity endorsements, innovative campaigns, and steadfast commitment to promoting tourism along with marquee sporting events. As the company continues to explore new horizons and forge strategic alliances, it remains poised to shape the future of experiential travel, offering sports enthusiasts a passport to unforgettable adventures.
We need to adapt to the changes in technology on a regular basis. It’s also required to be able to work better, with fewer resources. We advanced from paper ticket to email ticket itineraries and now to mobile itineraries. Tour booklets, and itineraries have been replaced with webpage itineraries and e-vouchers, and further to mobile apps. We need to keep updating.
Upskilling is the secret weapon to stay ahead of the curve. With the continuous evolution of consumer preferences, and global trends, we believe a well-trained and nuanced team is better equipped to adapt to these shifts, providing our clients with the highest level of service. Personalization is key and being up to date ensures that our team can cater to the evolving needs.
The importance of training and upskilling our staff at Cordelia Cruises is paramount in today's dynamic and competitive landscape. In an everevolving industry, staying ahead requires a skilled and adaptable workforce. Investing in the development of our team ensures that we maintain the highest standards of service, safety, and innovation.
The tourism industry is people focused, and the quality of its people determine the value of the product. The soft skills include language, communication expertise, mindset and attitude qualities. Clients are now willing to pay a premium for alternative offerings and your employees need to be equipped with the appropriate skills and product knowledge.
According to industry estimates, it is believed that approx. 25 per cent to 30 per cent of the skilled and experienced workforce in the hospitality industry permanently transitioned to other occupations during the pandemic years, with no intention to return. To address this challenge, we need comprehensive training programmes that help individuals develop the necessary skills.
Training highlights the imperative of adapting to rapid technological changes, evolving skill landscapes, and global competition. The emphasis on continuous learning not only addresses these challenges but also brings about benefits such as enhanced job satisfaction, a culture of innovation, and a workforce adept at navigating change.
The travel and tourism industry is a high-touch service industry that relies heavily on skilled workers. The lack of skilled workers is indeed a serious problem as it not only puts pressure on the existing manpower and resources but ultimately leads to an increase in costs. Poor customer experience affects a company’s reputation and can result in the loss of customers.
For India to truly take a leading role, we need an educational system that equips the next generation with creative skills, ethical grounding, and global awareness to curate such unique experiences. This involves reimagining curricula to include interdisciplinary studies, emphasizing emotional intelligence, and fostering a deep understanding of consumer needs.
With hotels underlining the acute shortage of skilled workforce, efforts are being made to re-establish hospitality as a viable career option among youth. A disproportionate hue and cry has been created about it in the media. The hotel industry is registering record revenue numbers and impending growth, assuring that the future appears even brighter.