TravTalk - India

Meeting social responsibi­lity

Sumit Mitruka, CEO, Summit Hotels & Resorts, believes in businesses that bring positive change to the area, creating job opportunit­ies, and infusing money into local economies.

- TT Bureau

In our ever-changing world, it is not enough to be a good business, bringing the very best to your customers, but business trends are leaning toward social responsibi­lity. Clients look for businesses that make a difference in their communitie­s, protect the environmen­t, and promote good practices.

Sumit Mitruka, Chief Executive Officer, Summit Hotels & Resorts, also believes that working in lesser known, rural communitie­s can bring positive change to people’s lives outside the big cities. Mitruka is leading the way in showing how luxury boutique hotels and “posh hostels” nestled into the heart of the Himalayan Region of India can bring positive change to the area, creating employment opportunit­ies, infusing money into local economies, promoting tourism and raising awareness about lesser known

but beautiful village destinatio­ns in the Himalayas.

The Darjeeling District and Sikkim Himalayan region is known for hospitalit­y, rich culture, beautiful landscapes, tea and appreciati­on for the land. With views of the stunning third highest mountain in the world, Kanchenjun­ga, this area boasts a beauty that other regions do not possess. In the tourist seasons, both, Indian and foreign tourists, flock to the hills of Darjeeling and Sikkim to enjoy the moderate climate, the exquisite views, and the slower pace lifestyle. These areas attract honeymoon couples

The Darjeeling District and Sikkim Himalayan region is known for hospitalit­y, rich culture, beautiful landscapes, tea and appreciati­on for the land

looking for the romance of the misty foothills, trekkers looking to connect to nature in the national forest treks and families looking to escape the city chaos.

 ?? ?? Sumit Mitruka
CEO
Summit Hotels and Resorts
Sumit Mitruka CEO Summit Hotels and Resorts

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