TravTalk - India

Expect AI adoption across functions

- Hazel Jain

TripJack has enhanced its agent offerings with a diverse range, including flights, hotels, holidays, cruises, and rail. The aim is to keep adding new content across key categories and empowering travel partners with global options at competitiv­e B2B rates, says Hussain Patel, Director, TripJack. He shares the company’s plans for 2024.

What are your learnings from 2023?

The thriving landscape of B2B travel in India in 2023 has provided valuable insights and learning opportunit­ies. The growth in travel and demand of B2B travel signifies the preference­s of Indian travellers for assisted and curated travel experience­s, especially in case of internatio­nal travel. To stay ahead of the curve, we intend to adapt and leverage the growing enthusiasm for diverse travel experience­s by providing multi-product content across flights, hotels, holidays, and cruises.

Looking ahead, our strategy involves aligning with the emerging trends in Indian travel. This includes providing travel agents with innovative tools and technology, an extensive array of content, and an intensifie­d focus on customer satisfacti­on. In anticipati­on of the evolving landscape, we are committed to exceeding the expectatio­ns of our partners in the vibrant and rapidly expanding Indian travel market.

What is your main focus right now at Tripjack?

Our main focus is unlocking the vast potential that exists in hotels, cruises, and holidays. Recognizin­g significan­t opportunit­ies in these categories, our primary goal is to meet the growing B2B demand. By enhancing our offerings and leveraging technology, we aim to provide comprehens­ive solutions and services that cater specifical­ly to the evolving needs of businesses in the travel industry.

What are some of the new products that you are adding for agents?

We have enhanced our agent offerings with our diverse range, including flights, hotels, holidays, cruises, and rail. Our aim is to keep adding new content across our key categories and empowering travel partners with global options at competitiv­e B2B rates. Strong content ensures agents access a wide inventory, ancillary services, fostering convenienc­e and profitabil­ity in the ever-evolving travel industry that is customer-centric and technology driven.

Have you incorporat­ed any new technology or features to the website?

With a dedicated product and engineerin­g team we are always identifyin­g new products and features like booking notificati­on and key updates on WhatsApp to travel partners, auto-cancellati­on and booking of ancillarie­s for select airlines.

How do you see the B2B travel trade landscape evolve?

The industry has seen remarkable growth in both leisure and business categories. Consumers today are more demanding and we can see a shift towards more personaliz­ed and meaningful travel. The adoption of AI is revolution­izing customer service, offering instant assistance and tailored recommenda­tions. With the AI revolution just beginning, we believe we will soon see the adoption of it across functions to enhance efficiency and customer experience.

What are your expectatio­ns from 2024?

We are optimistic, we have seen new investment­s being made in the industry that cater to the growing demand of travellers. From new flights being added to new orders of aircraft to the UDAN scheme, there is excitement and optimistic growth opportunit­ies

The industry has seen remarkable growth in both leisure and business categories. Consumers today are more demanding and we can see a shift towards more

in flights. From air to hospitalit­y, with the addition of hotel rooms and new properties, to the excitement for experienti­al journeys like cruise, travel as a whole is poised for significan­t growth in near future.

 ?? ?? Hussain Patel and Hasan Patel, Directors of TripJack, at the MTF event
Hussain Patel and Hasan Patel, Directors of TripJack, at the MTF event

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