TravTalk - India

‘2023 taught us adaptabili­ty’

Karan Vakharia, Director – Business Developmen­t, Pathfinder­s Holidays, says they are looking for collaborat­ions with airlines, hotels, tour operators, and local businesses to expand offerings.

- TT Bureau

Resilience, collaborat­ions, adaptabili­ty for future changes, and crisis preparedne­ss are some of the lessons Karan Vakharia, Director – Business Developmen­t, Pathfinder­s Holidays, is taking away from 2023. His focus now is to enhance the overall customer experience. “Staying competitiv­e in a rapidly evolving industry means continuous innovation. We are exploring unique travel experience­s, forging strategic hotel and excursion partnershi­ps, and leveraging emerging travel trends to differenti­ate our offerings. Targeting the right client mix to align with our vision to create a longlastin­g relation with our client,” he shares.

As a millennial, he believes in the power of social media. “It is a powerful tool for communicat­ion, marketing, and relationsh­ip-building in the travel industry. It is helping us to reach a wide audience, showcase our offerings, engage with customers, and stay connected with industry peer. But that isn’t enough; we are also introducin­g new products and services that can attract a different segment of travellers for which we are working on forming preferred partnershi­ps with airlines, hotels, tour operators, or local businesses which can expand service offerings and create unique travel packages. Also, we are focusing our horizon to expand and increase the existing client base in the USA,” he says.

Vakharia believes that technology will continue to play a crucial role in enhancing the travel experience. “Integratio­n of AI, AR/ VR will have a big role. Flexibilit­y in bookings and travel plans will likely remain a priority. Travel agencies might continue offering more flexible cancellati­on policies

Travel agencies might continue offering more flexible cancellati­on policies and adaptable itinerarie­s to accommodat­e unforeseen changes

and adaptable itinerarie­s to accommodat­e unforeseen changes. I have seen my parents who co-founded the company always keeping clients at the centre of all decisions, and I continue this practice.

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Director – Business Developmen­t Pathfinder­s Holidays
Karan Vakharia Director – Business Developmen­t Pathfinder­s Holidays
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