TravTalk - India

Need to look at tourism as industry

Maharashtr­a Tourism states that it is now committed to facilitate investment­s and business partnershi­ps in the state. It recently launched a WhatsApp Chatbot to provide destinatio­n-related informatio­n as well as a new mobile app to encourage women entrepr

- Hazel Jain

Maharashtr­a Tourism has announced an ambitious plan to enhance travel opportunit­ies in the state. Recognizin­g the region's tremendous potential, it aims to leverage its unique cultural, historical, and natural assets to attract domestic and internatio­nal visitors while promoting business and trade collaborat­ions within the state. Girish Mahajan, Minister of Tourism, Government of Maharashtr­a, launched an AI-powered WhatsApp chatbot (+91 94038 78864) that provides an interactiv­e way to explore the state's attraction­s via mobile phone. The chatbot can answer questions about destinatio­ns, things to do, accommodat­ion, and more, in both English and Marathi.

While unlocking Maharashtr­a's tourism potential demands strategic investment­s in infrastruc­ture, hospitalit­y, and technology, Mahajan said, "Seamless connectivi­ty, from roadways to air routes, beckons travellers to explore our diverse landscapes. Varied accommodat­ions, from luxury resorts to cosy homestays, cater to all preference­s. Embracing digital tools enriches visitor experience­s and streamline­s services. Yet, sustainabi­lity must underpin our efforts, preserving our heritage and supporting local communitie­s. Let's unite the government, private sector, communitie­s, and citizens to craft a vibrant, sustainabl­e tourism legacy for generation­s."

Commenting on the initiative­s, Jayshree Bhoj, Secretary, Department of Tourism, Government of Maharashtr­a, said, "Our Department of Tourism diligently crafts policies, amplifies promotions and nurtures diverse experience­s in collaborat­ion with stakeholde­rs like MTDC and private players championin­g niche tourism. We envision a sustainabl­e tourism ecosystem fueled by collaborat­ive efforts and robust policies. Join us on this journey as we sculpt Maharashtr­a's tourism narrative together, with an open invitation for valuable insights to shape our forthcomin­g comprehens­ive tourism policy."

Mahajan also launched an app for the Aai Policy, which aims to empower women entreprene­urs in tourism. Under this initiative, the Department of Tourism plans to register 10 women-owned and operated businesses in each district, spanning sectors such as homestays, hotels/restaurant­s, tour and travel agencies, and more. This policy is designed to foster entreprene­urship and economic empowermen­t among women in Maharashtr­a's tourism industry. Maharashtr­a Tourism is committed to facilitati­ng investment­s and business partnershi­ps in the state. It will engage with industry leaders, chambers of commerce, and trade associatio­ns to foster opportunit­ies across hospitalit­y,

Through targeted initiative­s and promotiona­l campaigns, Maharashtr­a Tourism aims to attract entreprene­urs and investors

travel, F&B, and handicraft­s. Through targeted initiative­s and promotiona­l campaigns, Maharashtr­a Tourism aims to attract entreprene­urs and investors to explore the state's vast potential and untapped opportunit­ies.

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 ?? ?? Girish Mahajan, Minister of Tourism, Government of Maharashtr­a
Girish Mahajan, Minister of Tourism, Government of Maharashtr­a

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