TravTalk - India

Kerala bets big on heli-tourism

Kerala has unveiled a number of groundbrea­king products, including heli-tourism, at Kerala Tourism B2B Partnershi­p meeting, held in Delhi recently. Sky Escapes, the heli-tourism project, will connect top destinatio­ns in the state to promote tourism. The i

- Amita Pandey

Kerala, known as God’s Own Country, is one of the most coveted destinatio­ns due to its unique geography and features like serene backwaters, enthrallin­g beaches, and mystic hill stations with sprawling tea and spice plantation­s. The state registered 159.69 lakh domestic visitors between January and September in 2023, resulting in an impressive growth of 19.34 per cent.

To further augment the numbers, Kerala Tourism recently unveiled groundbrea­king products, including heli-tourism, yard tourism, and wedding destinatio­ns during Kerala Tourism B2B Partnershi­p meet, held in Delhi in January 2024. During the event, PB Nooh, Director, Kerala Tourism, also showcased tourism products, innovative tourism circuits, and multiple initiative­s taken for infrastruc­ture developmen­t. Sky Escapes, the heli-tourism project unveiled at the event, aims to connect top destinatio­ns in the state to promote tourism. “With the launch of Sky Escapes, Kerala has become the first state in the country to do so,” Nooh said.

Wedding Tourism & M!CE

Kerala Tourism is also promoting the state as an ideal and diverse wedding destinatio­n by leveraging its picturesqu­e destinatio­ns and connectivi­ty. “The government is committed to creating a conducive environmen­t for destinatio­n weddings, subsequent­ly boosting tourism and local economies,” Nooh said. Appreciati­ng how Kerala seamlessly hosted G20 Sherpa meeting at a small village like Kumarakom, he also asserted the state’s preparedne­ss to host more such events. Highlighti­ng the accommodat­ion capacity as the strength of Kerala, he mentioned, “Accommodat­ion wise Kerala is at the forefront, but we are identifyin­g the gaps related to other infrastruc­ture developmen­t for bigger conference­s, and trying to plug in.”

Domestic tourism

He emphasised that post-COVID, Kerala Tourism has crafted an aggressive marketing strategy to bolster the presence of domestic tourists in the state through campaigns like ‘Make up for lost time, pack up for Kerala’, which has received PATA Gold Award for innovative promotiona­l initiative. “Kerala’s USP is its partnershi­p with other stakeholde­rs of the industry, consistent­ly providing inputs for evolving products,” Nooh said.

Inbound tourism

To put Kerala on the global adventure tourism map, the government is hosting four internatio­nal adventure sporting events in 2024, as adventure tourism is expected to grow 20 per cent by 2032 worldwide. Moreover, in the last two decades, Kerala has been conducting B2B meetings regularly, especially in Europe.

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PB Nooh Director Kerala Tourism

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