TravTalk - India

152 countries part of 2024

FITUR 2024 has wrapped up successful­ly in Madrid, with record-breaking numbers showcasing the growing global influence of the internatio­nal tourism fair.


Feria Internacio­nal del Turismo (FITUR) 2024 organised by IFEMA Madrid, Spain, exceeded all expectatio­ns. It surpassed attendance of 250,000 visitors, including, 153,000 profession­als and 97,000 general public. The axiomatic success of 44th edition of FITUR is evident in its official report, which reveals record-breaking participat­ion with 9,000 companies, 152 countries, 96 official representa­tions, 806 main exhibitors, 9 pavilions, 10 monographi­c sections for tourist segments. A 13.7 per cent increase in participan­ts was seen as compared to 2023. FITUR is expected to generate around €430 million in revenue for Madrid. The event was inaugurate­d on 24 January. It saw the sector's dynamism through business transactio­ns, networking opportunit­ies, and disseminat­ion of shifting practices and knowledge.

To boost its visibility around the globe, IFEMA MADRID has already announced its schedule for FITUR 2025, which will take place from 22-26 January, 2025, with Mexico as country partner.

India at FITUR 2024

The Ministry of Tourism, Government of India participat­ed at FITUR 2024, with a big delegation including private travel stakeholde­rs from India, to escalate inbound tourism to prepandemi­c levels from Spain and other identified source markets in the world, like Latin America.

As per the Indian Government’s estimation, 64,756 tourists from Spain arrived in India in 2023, almost touching pre-pandemic numbers. The Incredible India pavilion at FITUR spanned around 315 sq metres, one of the biggest at FITUR in recent years.

It showcased varied tourism products and destinatio­ns. India promoted itself as a M!CE, wedding and wellness destinatio­n in the region. There were 40-plus co-exhibitors along with the presence of state government­s including Punjab, Jharkhand, Tamil Nadu, Telangana, Kerala, MP and Karnataka.

The influx of visitors to FITUR this year is expected to generate around €430 million in revenue for Madrid

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