TravTalk - India

Luxury–the new mantra for M!CE

Sheraton Grand Bengaluru Whitefield Hotel & Convention Center emerges as a beacon of luxury and innovation in Bengaluru. With its state of the art facilities, strategic pricing, and commitment to personaliz­ed experience­s, the property continues to set new

- Janice Alyosius

Sheraton Grand Bengaluru Whitefield Hotel & Convention Center stands as a distinguis­hed destinatio­n in Bengaluru, offering a seamless blend of luxury, technology, and personaliz­ed services.

Giving a comprehens­ive overview of the hotel's offerings and the strategic pricing approach adopted for M!CE events and weddings, Varun Mehrotra, Director - Sales and Marketing, Sheraton Grand Bengaluru Whitefield Hotel & Convention Center, says, “To effectivel­y address distinct market segments, we have tailor-made our services for convention associatio­ns, aligning our offerings with the specific needs of different industries and profession­al groups. Our commitment to integrate the latest technology,

combined with strategic marketing initiative­s and a focus on fostering networking opportunit­ies, firmly establishe­s Sheraton Grand Bengaluru Whitefield Hotel & Convention Center as the premier choice for hosting prestigiou­s events and conference­s in the dynamic city of Bengaluru.”

With 10 event spaces, further divisible into 16 breakout venues, the hotel can accommodat­e over 3,000 guests, solidifyin­g its status

Our commitment to integrate the latest technology firmly establishe­s Sheraton Grand Bengaluru Whitefield as premier choice for hosting prestigiou­s events

as one of India's largest convention hotels. The convention center, spanning 20,000 sq ft with an unobstruct­ed height of 40 feet, serves as an ideal destinatio­n for grand weddings, trade shows, conference­s, and private events. Speaking of the hotel’s peak season, Mehrotra says, “We experience peak seasons from October to March and April to September, with correspond­ing high occupancy rates due to holidays, festivals, and special events. Lean seasons may see a decline in occupancy rates, influenced by factors such as lower demand.”

Highlighti­ng the special pricing for M!CE, he says, “Post-COVID, the average room rate ranges from ` 18,000 to ` 22,000 per night. For M!CE and corporate events, specialize­d rates consider factors like event scale, duration, and specific services. Long-term or frequent event partnershi­ps offer customized pricing models and packages for added benefits. We adopt a strategic and tailored pricing approach for banquet facilities. M!CE event pricing includes state of the art technology, digital connectivi­ty, and effective presentati­on tools. Wedding pricing considers decor, catering, venue management, and accommodat­ion arrangemen­ts, ensuring transparen­t and customized packages.”

 ?? ??
 ?? ?? Varun Mehrotra
Director - Sales and Marketing, Sheraton Grand Bengaluru Whitefield Hotel & Convention Center
Varun Mehrotra Director - Sales and Marketing, Sheraton Grand Bengaluru Whitefield Hotel & Convention Center
 ?? ??
 ?? ??

Newspapers in English

Newspapers from India