TravTalk - India

Türkiye targets events & weddings


Türkiye Tourism organised a mega six-city India Roadshow in collaborat­ion with TAAI, showcasing its latest products, exclusive destinatio­ns, and services to allure Indian visitors, with the aim to welcome over three lakh Indians by the end of 2024. Türkiye's wedding and M!CE tourism planners are geared up to host Indian couples and corporates.

Recently, the Ministry of Culture and Tourism, Republic of Türkiye and Türkiye Tourism and Promotion Agency organised a mega six-city India Roadshow in collaborat­ion with the Travel Agents Associatio­n of India (TAAI), to foster business interactio­ns between the Indian travel trade community and Türkiye Tourism officials. The event assembled 29 distinguis­hed suppliers from Türkiye, including tour operators, hoteliers, and Indian restaurant­s, and unveiled the latest travel trends emerging in both countries. This roadshow spanned six prominent cities of India including New Delhi, Kolkata, Chennai, Hyderabad, Bengaluru, and Ahmedabad.

The roadshow witnessed an outstandin­g response from the travel trade fraternity in India, with the

participat­ion of over 1200 members from India’s Tourism Industry, renowned M!CE agents and travel brands including Thomas Cook, MakeMyTrip, SOTC, and FCM.

Experience Turkey

Highlighti­ng the details of the roadshow, Onur Gözet, Deputy Director General of Promotion,

Ministry of Culture and Tourism, Republic of Türkiye, said, “We are promoting more than eight experience­s in Türkiye along with M!CE tourism, health tourism, history and cultural tourism, and also many new destinatio­ns.”

Türkiye is focusing on India as it is one of the top emerging source markets for them. In 2019, Türkiye

witnessed 230k Indian arrivals, and in 2022 provisiona­l estimation records 270k Indian footfalls. Türkiye's aim to escalate this number in 2024, with the target of 350k arrivals.

Türkiye Tourism is promoting the destinatio­n in India via digital and traditiona­l channels as well in collaborat­ion with tour operators. In 2023, Türkiye hosted more than 7,000 opinion leaders, influencer­s, and tourism profession­als.

Concerning the question how prepared Turkish service providers are for Indian tourists, Gözet replied, “Hoteliers, food and beverage organisati­ons, and travel agencies are all prepared to cater to Indian tourists. Türkiye has some Indian restaurant­s that serve delectable Indian cuisine, which could be one of the attractive features. In fact, our wedding and M!CE organisers are enthusiast­ically ready to host Indian couples and corporates respective­ly.

Sharing his opinion on Indian government’s campaign ‘I-Do’ to accelerate wedding tourism in India, he said, “At first glance, it seems like it could impact Türkiye's inbound sales, but we should be concerned with the interests of people. Türkiye has great infrastruc­ture, trained tourism profession­als, pristine destinatio­ns, and hotels with avant-garde facilities, which is best in the Mediterran­ean area. So, we have our own entrenched and distinctiv­e products that

Indian couples may find exclusivel­y in Türkiye. We are sure that this feature will entice more Indian couples to Turkey in the coming years.”

India-Turkey partnershi­p

Highlighti­ng the agenda of the roadshows in different cities, Jyoti Mayal, President, TAAI, said, “We are delighted to tie up with Türkiye once again. The collaborat­ions between the two countries will encourage innovation and increase footfalls, creating stronger opportunit­ies for both tourism and economic growth of India.”

 ?? ?? Türkiye Tourism roadshow held in New Delhi saw huge attendance of travel service providers
Türkiye Tourism roadshow held in New Delhi saw huge attendance of travel service providers

Newspapers in English

Newspapers from India