Working closely with trade
In addition to its constant expansion plans, the Spark Group is focusing this year on its existing companies and to build long term commitments with new clients and business partners.
The business graph in Q1 and Q2 2014 was higher by 40 per cent compared with the same tenure in 2015 but hopes to be better in Q3 and Q4 2015.
“We receive guests from all over the world but they are all seasonal guest segments. Each and every season has its own target guest and it’s generally from Europe East and West.Few are from Asian markets and from GCC are our daily and around the year guests which is our main potential market,” says Ahmad Hashem, Corporate General Manager, Sparks Residence Hotel Apartment.
Spark Residence Deluxe Hotel Apartment & Spark Group is always upbeat about participating in events and exhibitions.
Discussing the travel agents role and DMCs guidance in promoting the property, Hashem believes, “Many of the successful tour operators are doing great job here.Their useful guidance helps us to improve more and more in terms of guest’s requirements and we can anticipate their needs. They work always closely with us to achieve the best goals and results, making massive efforts in promoting UAE. Generated business from the tour operators in 2014 was almost 60 per cent while in 2015 only 25 per cent till date.”
The Spark Group has seven companies under its umbrella—Spark Residence Deluxe Hotel Apartments, Spark Security, Spark Establishments (Oilfield), Four Seasons Travel Agency (Holiday packages) and Spark Trading (Sanitary warehouse import and Export), 5 continents industry, Al Mulla car rental (Luxury & commercial cars).
We work closely with the trade to achieve the best goals and results, making massive efforts in promoting UAE