Only 3 star in Al Mina Road
Being the first operational Ibis Styles in the UAE, Ibis Styles Dubai, Jumeirah hotel has a stylish product to offer for all age groups. By 2017 it aims to develop three more hotels.
From families to business travellers, an all-inclusive concept like breakfast and free Wi-Fi for each guest is one of the key essences of the upscale brand in the 3-star category.
“We are tapping major markets like the UK, CIS, GCC, India, Iran, China, Pakistan, Latin America and expect not only FIT business but group business as well as 30 per cent of our room inventories are having twin beds,” comments Muhammad Mujtaba Haider, Hotel Manager, Ibis Styles Dubai, Jumeirah.
Discussing travel agents and the DMCs guidance in promoting the new property, Haider informs, “The key trav- el agents and DMCs are well aware that Ibis Styles Jumeirah is the only 3-star hotel in the vicinity like on Al Mina Road. Hence they have a good option of promoting the hotel because of the flexible rates and availability, size of the rooms, color full theme and design, indoor gym and pool facility which none of the hotels are offering in the area of Al Mina.”
Ibis Styles Dubai, Jumeirah has a very simple development strategy. The maximum exposure in the key markets will use all major online and off line channels to promote Ibis Styles Jumeirah, cross selling by the sister hotels and Accor Hotel will support to explore new markets. Entire benefits of the hotel location and service standards are to be encashed for which it’s known in this competitive market.
The key travel agents and DMCs have a good option of promoting the hotel because of the flexible rates and availability, etc which none of the hotels are offering in the area of Al Mina