Amadeus tool on Etihad
Etihad Airways will implement the ‘Amadeus Fare Families’ tool in the indirect channel, to support its innovative merchandising strategy.
Through ‘Amadeus Fare Families’ tool, Etihad Airways will brand and differentiate its products and services by showing the full value of each packaged fare on all its retailing interfaces for all customer segments and worldwide points of sale. With clear descriptions on service characteristics and terms and conditions, both travellers and travel agents benefit from greater transparency in the shopping process. In doing so, travel agents will be better equipped to advise their customers and proactively upsell from one fare family to the other.
Peter Baumgartner, Chief Commercial Officer, Etihad Airways, said, “We are delighted to extend our ‘Fare Choices’to the Amadeus travel community, thereby ensuring that our customers can always enjoy our full range of innovative services, irrespective of which channel they choose to shop on. Etihad Airways’ offering, which combines air and non-air services to deliver the very best travel experiences, is a source of great pride for us.
Maher Koubaa, VP, MENA region, Amadeus Airline Distribution and IT, said, “We are excited to support Etihad’s marketing and growth objectives in the indirect channel. This demonstrates the expertise we bring to the industry, generating higher revenues by deploying merchandising strategies across channels. Through greater product transparency and the full end-to-end integration of the solution, our travel agency community will be able to guide and service customers more comprehensively and efficiently.”