TravTalk - Middle East

Trending beyond 2020

The hospitalit­y industry is expanding exponentia­lly. With new brands penetratin­g the market and existing operators expanding their presence across the region, TIME Hotels too is penetratin­g Qatar and KSA markets and expanding its footprints.

- (The views expressed are solely of the author. The publicatio­n may or may not subscribe to the same.)

The trend is inclined to affordable budget hotels within a preset price range bracket while receiving essential hotel services and facilities. Destinatio­n is selected on what best fit the budget as step one and then what best fits their needs, coming from that angle travellers are looking to enjoy, experience, and tick some of their bucket list items in an affordable yet comfortabl­e stay.

Millennial­s are the core target of the focus groups that we have initiated. They are the most vibrant generation until today, driven by getting the core of an experience away from the halo revolving around it, in other words they are looking for essential elements within limited compensati­on.

Hotel operators are on an exponentia­l rise in the coming years to achieve the forecast room inventory for the Expo. In line with DTCM projected plans and calculated figures the expected turnout for the EXPO 2020 will meet the need.

Theme parks are the latest addition to the portfolio of entertainm­ent that Dubai has planned for winter 20162017 and with both indoor and outdoor establishm­ents Dubai strives further to be an entertainm­ent city 365 days a year. The presence of entertainm­ent theme parks will create a reason for returning travellers and extended stays for new comers. The addition of theme parks on top of the existing water parks will create a more diverse attraction for all visitor preference­s.

TIME Hotels has endorsed technologi­cal advancemen­ts to place at the disposal of its guests that are simple and uncomplica­ted. Online check-in App is the latest initiative that will assist guests in skipping queues at the reception desk on arrival after their tiring journey and reaching their room in no time.

Technologi­cal tools are used mainly as a revenue generation tool, whether it was direct or indirect. The main goal is to share a tool to ensure travellers’ journey as seamless and positive as it could be. Tools can be either assistive at one side with an injection of an upsell mechanism to get the guest to optin for service or facility while ensuring that his stay will be remarkable, other could be indirect by acquiring a guest’s preference­s and details to be utilised in future communicat­ions customised to his taste and preference­s to ensure a revisit.

Hotel operators are on an exponentia­l rise to achieve the forecast room inventory for the EXPO. In line with DTCM projected plans the expected turnout for the EXPO 2020 will meet the need

 ??  ?? Mohamed Awadalla CEO Time Hotels
Mohamed Awadalla CEO Time Hotels

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