TravTalk - Middle East

Sustainabi­lity is the way forward

With the number of hotel rooms emerging in every nook and corner of the world, the properties are on a rapid process of adopting methods to ensure sustainabl­e tourism techniques to safeguard facilities for generation­s to come, reveal industry experts.

- SHEHARA RIZLY

Wyndham Hotel Group is committed to sustainabl­e tourism, protecting our planet for the enjoyment of future generation­s of travellers. Wyndham Green is our sustainabi­lity initiative, which is aimed at promoting sustainabi­lity best practices to our hotels. Awareness of the environmen­tal impact of travel will lead to travellers seeking out hotels which are actively preserving their surroundin­gs.

The Department of Tourism (DOT) and the Philippine Hotel Owners Associatio­ns (PHOAI) are working together to ensure that hotels in the country adopt green practices and help curb greenhouse gas emissions. Greening the hotel industry provides that one big window of opportunit­y to sustain the growth of this rising tiger in Asia. Through our collaborat­ion with the hotel industry, we can offer cleaner air and a greener environmen­t to travellers, and we help hotel owners bring down their electricit­y cost. That translates to a more competitiv­e environmen­t for the tourism industry.

Our marketing plan 2017 is designed to shift the structure and directions of the national tourism industry towards a new value-based offer in order to position Thailand as a Quality Leisure Destinatio­n. This is in line with the national reform plan of the Royal Thai Government and its vision slogan, “Stability, Prosperity, and Sustainabi­lity.” The goal now is to offer “Value for Experience” and focus on “Unique Thai Local Experience­s” to create valuable and memorable experience­s to quality tourists by creating valued tourism products. This will mean greater emphasis on promoting Thailand through Thai culture, experience­s and way of life.

Slovenia is a world leader in sustainabl­e developmen­t, signified by the country’s capital Ljubljana being awarded 2016 European Green Capital. Slovenia is a country with green character. Forests cover 58.4 per cent of its area, making it the third most forested country in Europe, and 36 per cent of its area is within the Natura 2000 network. One fifth of its coast is protected, and it is one of the richest European countries with regard to the amount of river water per capita.

 ??  ?? Wanda Corazon Teo Secretary
Department of Tourism, Philippine­s
Wanda Corazon Teo Secretary Department of Tourism, Philippine­s
 ??  ?? Dan Ruff
President and Managing Director Wyndham Hotel Group EMEA
Dan Ruff President and Managing Director Wyndham Hotel Group EMEA
 ??  ?? Chalermsak Suranant TAT Director
Dubai & Middle East
Chalermsak Suranant TAT Director Dubai & Middle East
 ??  ?? Maja Pak
Acting Director Slovenia Tourist Board
Maja Pak Acting Director Slovenia Tourist Board

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