ME to lure Ger­man mar­ket @ ITB

The most lu­cra­tive net­work­ing arena, 52nd ITB Berlin is set to take place from March 7-11. The Mid­dle East se­cures its po­si­tion by oc­cu­py­ing 3200 square me­ter in the ex­hi­bi­tion area. Al­to­gether, the show’s man­age­ment ex­pects around 10,000 ex­hibitors and 1

TravTalk - Middle East - - FRONT PAGE - SHE­HARA RI­ZLY

SCTDA’s ef­forts in show­cas­ing Sharjah’s tourism ex­pe­ri­ence at var­i­ous ex­hi­bi­tions around the world have helped the emi­rate strengthen its share of mar­ket ex­po­sure. Sharjah has par­tic­i­pated in ITB Berlin for 20 years now and the emi­rate con­tin­ues to at­tract large num­bers of Ger­man tourists. With more than 180 coun­tries and 109,000 trade vis­i­tors, ITB Berlin is the ideal op­por­tu­nity to meet in­dus­try pro­fes­sion­als in the field. In ad­di­tion to en­hanc­ing our tourism port­fo­lio, we will tar­get the Euro­pean mar­kets and pro­mote Sharjah as a year-round des­ti­na­tion.

Ger­many is the main source mar­ket for Meet­ing Point

Emi­rates. ITB Berlin is im­por­tant to meet our top clients, new clients and part­ners as well as launch new projects. Last

Novem­ber, we had launched our first all-sea­sons daily flights op­er­ated by Con­dor to the UAE in a joint ven­ture with FTI Group. So far, the pro­gramme has proven very suc­cess­ful where the Ger­man mar­ket along Ger­many was the sin­gle largest con­trib­u­tor in the re­gion with 41,671 pas­sen­gers to DWC ac­cord­ing to a re­cently pub­lished data. It’s grat­i­fy­ing to know that our ini­tia­tive con­trib­uted to boost Dubai tourism.

As a grow­ing com­pany with global am­bi­tions, it’s vi­tal Emaar Hos­pi­tal­ity Group has a presence at in­ter­na­tional gath­er­ings such as ITB Berlin. We have par­tic­i­pated at this mart for many years and re­gard it as a go-to hos­pi­tal­ity ex­hi­bi­tion. We will show­case our progress in the re­gional and global ex­pan­sion of our brands in ad­di­tion to the cur­rent su­pe­rior guest ex­pe­ri­ences that we of­fer both leisure and busi­ness trav­ellers. Cater­ing to trav­ellers from ev­ery­where, Europe and specif­i­cally Ger­many is a key coun­try for the group.

ITB pro­vides us a global plat­form to show­case our des­ti­na­tion and wide range of prod­ucts and ser­vices along with an op­por­tu­nity to meet our trade part­ners. Ara­bian Ad­ven­tures has ex­hib­ited at ITB from our start of busi­ness over 25 years ago and will con­tinue to do so. UAE, as a unique des­ti­na­tion is con­stantly evolv­ing with new prod­ucts and ex­pe­ri­ences. The Ger­man-speak­ing mar­kets in­clud­ing Aus­tria and Switzerland are a key fo­cus for Dubai, UAE and Ara­bian Ad­ven­tures. Our man­age­ment team will show­case our prod­ucts and ser­vices at this key event.

Our fo­cus is on en­hanc­ing cus­tomer ser­vice to en­sure guest de­light. The Ger­man mar­ket is par­tic­u­larly im­por­tant dur­ing the fes­tive sea­son. The year 2017 has been very en­cour­ag­ing for us as our dhow cruise out­per­formed in the mar­ket. We also got the growth trends in our desert sa­fari, yachts char­ters and other tours as com­pared to pre­vi­ous years. Al Wasl pro­vides par­al­lel ex­pe­ri­ences to all rep­utable guests by pro­vid­ing the promised in­fra­struc­ture, de­li­cious food, cus­tomer ser­vice and ex­pe­ri­ences.

Our fo­cus will be on the culi­nary ex­pe­ri­ence and the dif­fer­ent flavours vis­i­tors can taste when vis­it­ing Ger­many. Our GNTO Dubai-based of­fice will be at­tend­ing ITB to con­nect with Ger­man part­ners like ho­tels, re­gional tourism boards or any other trav­el­re­lated ser­vice providers to woo them to take part in our GCC-wide mar­ket­ing ac­tiv­i­ties like road­shows, press events and cross­me­dia mar­ket­ing cam­paigns. Our fo­cus is to mainly pro­mote Ger­many as a tourism des­ti­na­tion, be­sides work­ing closely with the re­spec­tive stake­hold­ers in the MICE seg­ment.

Ishrat Ali Khan Group Man­ag­ing Di­rec­tor, Al Wasl Yachts, Al Wasl Dhow, Asia Pa­cific Tourism & Oa­sis Palm Sa­fari, Ara­bian Travel Award win­ner

HE Khalid Jasim Al Midfa Chair­man SCTDA

Si­grid de Mazieres Di­rec­tor–Gulf coun­tries Ger­man Na­tional Tourist Of­fice

Khaled Jouni CEO Meet­ing Point In­ter­na­tional

Olivier Har­nisch Chief Ex­ec­u­tive Of­fi­cer Emaar Hos­pi­tal­ity Group

Samir Me­hta Gen­eral Man­ager Ara­bian Ad­ven­tures

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