Abu Dhabi’s UK roadshows
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has concluded its annual roadshow to the UK, following successful events held at Abode Chester and The Bulgari Hotel in London. The roadshow, co-sponsored by Etihad Airways and Yas Experiences, gave 120 agents, tour operator reservation staff and product managers the opportunity to learn about the Middle East destination from 15 stakeholders. Agents were given latest updates about the six immersive lands that will make up the new Warner Bros World Abu Dhabi theme park, along with news about exciting hotel launches and the emirate’s different regions; Al Ain, Al Dhafra, and of course, Abu Dhabi city.
The roadshow kicked off in Chester before the promotional delegation headed down to London, with each event following a similar format of a drinks reception with Arabianthemed canapes, a presentation from the three sponsors, followed by networking with the stakeholders.