Is Dubai a ‘China-ready’ mar­ket?

TravTalk - Middle East - - FRONT PAGE - TT Bureau

Bol­stered by an at­ten­dance of 900 lo­cal dig­ni­taries, stake­hold­ers and Chi­nese part­ners, the two-day Dubai China Con­fer­ence by Dubai’s De­part­ment of Tourism and Com­merce Mar­ket­ing (Dubai Tourism) aimed to fur­ther re­in­force the emi­rate’s deep and con­tin­ued com­mit­ment to China.

The two-day Dubai China Con­fer­ence brought to­gether in­dus­try play­ers to share in­sights from the China mar­ket, while out­lin­ing Dubai Tourism’s on­go­ing col­lab­o­ra­tions to re­con­firm its con­tin­ued fo­cus on one of the most im­por­tant global source mar­kets. The close re­la­tion­ship be­tween China and Dubai is ev­i­dent in the will­ing­ness of the emi­rate to be­come fully ‘Chinaready’. Large-scale ini­tia­tives, in col­lab­o­ra­tion with strate­gic part­ners like Ali­pay and WeChat Pay are al­ready in place, en­sur­ing Dubai is pre­pared to in­crease vis­i­tors from China. The fo­rum is a clear in­di­ca­tion of China’s ris­ing promi­nence as one of Dubai’s fastest-grow­ing source mar­kets, af­ter clos­ing the first six months of 2018 with a record 453,000 vis­i­tors – a growth of 9 per cent over the same pe­riod in 2017. Key con­tribut­ing fac­tors to this sig­nif­i­cant in­crease in vis­i­tors in­clude the in­tro­duc­tion of visaon-ar­rival for Chi­nese cit­i­zens and re­cent part­ner­ship agree­ments with Huawei, Fliggy and Ten­cent.

HE He­lal Saeed Al­marri, Direc­tor Gen­eral, Dubai Tourism, said, “China re­mains one of our fastest grow­ing source mar­kets and we ex­pect this to con­tinue over the com­ing years. Our strate­gic agree­ments have not only in­creased mar­ket pen­e­tra­tion with na­tive lan­guage con­tent and com­pli­mented our mar­ket­ing across our four in-mar­ket of­fices, but have also ad­vanced the China-ready com­mit­ment of Dubai Tourism for vis­i­tors. Pri­vate and pub­lic sec­tor col­lab­o­ra­tion on ac­tiv­i­ties such as city­wide Chi­nese New Year cel­e­bra­tions are just some of the un­der­tak­ings by the de­part­ment over the past three years.” Dubai Tourism was joined by key part­ners in­clud­ing Fliggy, Huawei, Mafwengo, Ten­cent, Ctrip and Dian­ping. The con­fer­ence is ex­pected to pro­mote Dubai Tourism’s China mar­ket ef­forts while high­light­ing key op­por­tu­ni­ties to stake­hold­ers within the in­dus­try. Panel mem­bers tack­led 360 mar­ket­ing plans, dig­i­tal plat­form pres­ence and dig­i­tal con­tent en­hance­ments, air ca­pac­ity col­lab­o­ra­tion with key avi­a­tion part­ners and a Dubai Way China mod­ule for the in­dus­try. Ad­di­tion­ally, the con­fer­ence in­tro­duced key mar­ket stake­hold­ers in China, from the travel sec­tor and beyond, apart from pre­sent­ing op­por­tu­ni­ties on how to work with part­ners to make Dubai more China-ready.

Our strate­gic agree­ments have in­creased mar­ket pen­e­tra­tion with na­tive lan­guage con­tent and com­pli­mented our mar­ket­ing across our four in-mar­ket of­fices

HE He­lal Saeed Al­marri Direc­tor Gen­eralDubai Tourism

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