Strik­ing the right bal­ance ED­I­TO­RIAL

TravTalk - Middle East - - GUESTCOLUMN -

In­no­va­tion, in all its myr­iad forms, is un­doubt­edly a game changer in to­day’s travel, tourism and hos­pi­tal­ity in­dus­tries. Mil­len­nial ideas, ven­tures and thought pro­cesses seem to be the way for­ward in our fast-paced so­ci­ety in the Mid­dle East. Hav­ing leapfrogged from a tra­di­tional era to an age of tech­no­log­i­cal ad­vance­ments, the Mid­dle East seems to be surg­ing well ahead in com­par­i­son to other re­gions. Hav­ing rev­o­lu­tionised the travel in­dus­try with their in­no­va­tive prac­tices over tech­nol­ogy, mil­len­ni­als seem to be the dom­i­nant seg­ment for mod­ern ho­tels, their de­sign and con­cept. In­spite of dif­fer­ent fo­rums dis­cussing fea­tures that will be fu­tur­is­tic in this part of the world, hu­man el­e­ment re­mains a sig­nif­i­cant fac­tor in the in­dus­try as tech­nol­ogy will only be an en­abler in en­sur­ing that the hu­man work is eased for clar­ity, pro­duc­tiv­ity and sus­tain­able profit. In terms of hos­pi­tal­ity, Dubai is still an emerg­ing mar­ket in the world map, yet stand­ing tall with other gi­ants such as New York, Paris, Lon­don, etc as far as price, fa­cil­i­ties and in­no­va­tion are con­cerned. Ac­cord­ing to STR re­ports, Dubai secures a strong $180 rate in terms of ac­com­mo­da­tion prices whereas the high­est is $220 recorded by New York. With Expo 2020 be­ing just two years away, Dubai is ven­tur­ing into new source mar­kets and work­ing on a sta­ble growth pat­tern to be a leader in travel, tourism and hos­pi­tal­ity with a cut­ting-edge hub for MiCE events. Abu Dhabi, Ras Al Khaimah and Shar­jah are also fol­low­ing suit with each emi­rate tak­ing sev­eral ini­tia­tives to en­sure that they grab a good pie of MiCE events. The United Arab Emi­rates has a very steady game plan; thanks to the late vi­sion­ary leader Sheikh Zayed and cur­rent lead­ers His High­ness Sheikh Mo­hammed bin Rashid Al Mak­toum, Vice Pres­i­dent of the UAE and Ruler of Dubai.

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