Striking the right balance EDITORIAL
Innovation, in all its myriad forms, is undoubtedly a game changer in today’s travel, tourism and hospitality industries. Millennial ideas, ventures and thought processes seem to be the way forward in our fast-paced society in the Middle East. Having leapfrogged from a traditional era to an age of technological advancements, the Middle East seems to be surging well ahead in comparison to other regions. Having revolutionised the travel industry with their innovative practices over technology, millennials seem to be the dominant segment for modern hotels, their design and concept. Inspite of different forums discussing features that will be futuristic in this part of the world, human element remains a significant factor in the industry as technology will only be an enabler in ensuring that the human work is eased for clarity, productivity and sustainable profit. In terms of hospitality, Dubai is still an emerging market in the world map, yet standing tall with other giants such as New York, Paris, London, etc as far as price, facilities and innovation are concerned. According to STR reports, Dubai secures a strong $180 rate in terms of accommodation prices whereas the highest is $220 recorded by New York. With Expo 2020 being just two years away, Dubai is venturing into new source markets and working on a stable growth pattern to be a leader in travel, tourism and hospitality with a cutting-edge hub for MiCE events. Abu Dhabi, Ras Al Khaimah and Sharjah are also following suit with each emirate taking several initiatives to ensure that they grab a good pie of MiCE events. The United Arab Emirates has a very steady game plan; thanks to the late visionary leader Sheikh Zayed and current leaders His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President of the UAE and Ruler of Dubai.