Growth strate­gies of ibis

En­joy­ing an oc­cu­pancy rate of 89% this year, Muham­mad Mu­jtaba Haider, Gen­eral Man­ager, ibis Styles Dubai Jumeira, shares how the ho­tel has wit­nessed a steady growth strat­egy ever since its in­cep­tion.

TravTalk - Middle East - - HOTELS -

Although ibis Styles Dubai Jumeira is a three-star prop­erty, it is on par with the four-star prop­er­ties in the vicin­ity. Com­pared to other three stars, the prop­erty is dis­tinct in many ways — large lobby, spa­cious rooms, the only dry prop­erty in the ibis chain in the UAE, fam­ily-ori­ented with sep­a­rate prayer rooms and spa ar­eas for males and fe­males and a ser­vice that comes with a broad smile.

Muham­mad Mu­jtaba Haider, Gen­eral Man­ager, ibis Styles Dubai Jumeira, said, “We have iden­ti­fied some of our strong­est mar­kets in which we have top 50 na­tion­al­i­ties com­plet­ing 39,669 rooms nights, start­ing from Jan­uary 1 till date. Emi­rati na­tion­als from Abu Dhabi se­cure the first po­si­tion with other emi­rates fol­low­ing on, with In­dia and Saudi Ara­bia se­cur­ing the sec­ond and third places, re­spec­tively. Our good na­tion­al­ity mix, re­peated guests, cor­po­rate guests, long-term re­la­tion­ship with agents from dif­fer­ent mar­kets and strong sup­port from brand web­site are some of our growth driv­ers to the prop­erty. On an av­er­age, we have also wit­nessed a good flow of walk-in guests — about eight to nine on week days and 15 to 17 over week­ends.”

New mar­kets

Haider also stated that in or­der to have re­peat guests, they take an in­ter­est in each guests’ feed­back. The ho­tel en­sures that ev­ery guest is im­por­tant and this prac­tice has placed them well in the mar­ket. They are also par­tic­i­pat­ing in up­com­ing road­shows with agents spe­cialised in the Viet­namese mar­ket and their new Columbia fa­mil­iari­sa­tion trip. Haider says that as the Viet­namese were more in­ter­ested in the four-star brands, they were not sure how the re­ac­tion would be. How­ever, when they in­vited the agent to per­son­ally inspect the ho­tel, the agent had been very pos­i­tive men­tion­ing it is good and sell­able and will at­tract their part­ners. Apart from the agent, busi­ness in­ter­na­tional trade ex­hi­bi­tions like EMITT (East Mediter­ranean In­ter­na­tional Tourism and Travel fair in Turkey, KITF (Kaza­khstan In­ter­na­tional Tourism Fair), Azer­bai­jan In­ter­na­tional Travel and Tourism Fair (AITF) in Azer­bai­jan, road­shows in Spain, Por­tu­gal and Italy pro­vide an ex­cel­lent plat­form for busi­ness and net­work­ing op­por­tu­ni­ties.

Ex­em­plary ser­vice

From day one, the ho­tel has been striv­ing to en­sure that it de­liv­ers high ser­vice stan­dards. Op­er­at­ing with less than 90 as­so­ciates and serv­ing 191 rooms, an all-day din­ning, gym, in­door swim­ming pool, spa, two spe­cialty restau­rants, the con­tin­ued high oc­cu­pancy rate of the ho­tel is tes­ta­ment to its achieve­ments which also brings in a higher num­ber of re­peat guests. The em­ployer and em­ployee re­la­tion­ship en­joyed be­tween the man­age­ment and as­so­ciates has en­sured a happy set of ser­vice providers in the ho­tel.

Our re­peat guests and long-term re­la­tion­ship with agents from dif­fer­ent mar­kets are some of our growth driv­ers to the prop­erty

Muham­mad Mu­jtaba Haider Gen­eral Man­ager, ibis Styles Jumeira

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