Dividends and revenues

Technology is fast becoming an asset to the extent that the dividends or revenues sometimes will rise in great magnitude. However, everything has its own limitations. So, treading on it must be done in a more methodical manner. In the UAE and Middle East, revenue optimisation is quite prevalent in the hospitality trade at large, especially because hotels seem to be rapidly expanding new projects in this region.

In the earlier days, Europe was the connector between the east and the west, which also required them to obtain a visa for certain countries just to link from one flight to another. The Middle East was clever to start off their own operations first in Sharjah to cater to some of the countries and today Dubai and the other Middle Eastern countries have all developed their infrastructure to ensure that travellers around the world have a shorter travel time to get from east to west or vice versa or north to south and vice versa. The 72-hour stop-over holiday visa for those connecting from Dubai permits more time and more travellers to witness some of the modern-day wonders of the world and many Guinness’ world records. Hospitality today is looking at employing more robots in certain Asian countries, whereas in the Middle East, strategy remains much stronger and sustainable. The clever and intelligent use of technology has worked well for the Middle East region. Most travellers once setting foot in the UAE or any other Middle Eastern country will realise how efficient and hospitable this region stands out. According to a recent STR report, Dubai ranks well among the more matured markets such as the US, the UK, Italy, France, etc. The secret behind the success of the Middle East is that it is resilient, adaptive to changes and open to new thoughts.