TravTalk - Middle East

Gearing up for GTS 2021

The second edition of the Gulf Travel Show will take place on March 31 and April 1, 2021. The event will see extensive networking with the trade.

- Shehara Rizly

Tourism Malaysia pledged its partnershi­p once again with some of their key partners in their very own pavilion. Successful­ly concluded in 2020 with 40 plus exhibitors, 6,000 one-to-one meetings, and 2,500 visitors from 59 countries which included travel agents, tour operators, tourism boards, airlines, hotels, travel management companies and internatio­nal agencies, encouraged the emergence of a second edition.

Once again, the show promises some of the key travel, tourism and hospitalit­y experts from across the Middle East

sharing their insights on the industry through one-on-one sessions and panel discussion­s. Shahrin Mokhtar, Director of Tourism Malaysia – Dubai, shared, “Tourism Malaysia – Dubai, Jeddah & India will join forces with major tourism partners to spearhead the promotion of Malaysia at the virtual Gulf Travel Show 2021.

Tourism Malaysia has become the Diamond Partner in GTS 2021 to further communicat­e the “Malaysia, Truly Asia” brand to the travel industry fraternity in MENA and India markets. This time we are planning to showcase Malaysia with our 10 selected tourism partners who will engage with Middle East & India’s potential buyers during the two-day virtual show. This a great opportunit­y for us to interact with the industry players and plan for the new normal once Malaysia opens its borders to welcome tourists. For this year, we are promoting the hashtag #WeMissYou to the market indicating that we miss the tourists coming to our beautiful country and can’t wait to see them again at the Malaysian shore soon.”

Travel is in the DNA of the Middle Eastern travellers, the moment the lockdowns eased and hotels started welcoming guests, it was the UAE, KSA and other countries in the region that welcomed travellers and went on to boost domestic tourism or staycation­s which was a partly unexplored territory. However, these staycation­s became a regular feature, hence industry experts started building the confidence of the travellers since last summer, which actually saw the Middle East opening with great care and precaution to the world. At the Gulf Travel Show experts will add their prediction­s and research findings to ensure to build confidence of the travellers.

Tourism Malaysia – Dubai, Jeddah & India will join forces with major tourism partners to spearhead the promotion of Malaysia at the virtual Gulf Travel Show 2021

— Shahrin Mokhtar

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Tourism Malaysia – Dubai ?? Shahrin Mokhtar
Director Tourism Malaysia – Dubai Shahrin Mokhtar
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