Embracing AI & data mobile apps
Middle Eastern tourism is still recovering from the global pandemic. While the pandemic itself was a negative for the hospitality industry, many within it are looking to make things positive by rethinking the way they approach KPIs and customer retention, says Chloe Kirby, a digital marketing professional.
While it’s true that performance indicators are still lower than before 2020 changed things, there’s a major shift occurring in upper management. The huge change is coming from AI and Big Data mobile apps that are reshaping how we view everything from customer service to sales approaches in the hospitality industry. Here are some of the biggest changes occurring in the Middle Eastern tourism market.
Customer Service Meets Big Data
The hospitality industry in the Middle East is becoming increasingly interested in the power of digital innovation when it comes to customer service. No example stands taller than the new approach hotels and other tourism-related businesses are taking to mobile apps. Before, we thought of mobile apps as a nice feature to get ahead of the competition. Now, we see these digital tools as a must-have in an increasingly competitive market. There are a number of ways to spot new trends in mobile apps for the hospitality industry that take advantage of AI. For example, chatbots that assist in the booking process are now among some of the most high-performing features on mobile apps in the industry.
Operational Analytics and the Power of Big Data
When it comes to managing hotel and hospitality operations, the numbers don’t lie. You can tell immediately if things are going well or you’re in a down-turn. Luckily, numbers do more than tell us the truth: they also show us patterns and hints to new trends. From the smallest changes in customer behaviours to emerging needs that help keep people coming back, the Middle Eastern hospitality scene is slowly embracing Big Data and automated analytical algorithms as a way to know what changes need to take place to improve performance before they become issues.
Performance Analysis Shifts with AI and Big Data Mobile Apps
Thanks to mobile apps that can be used behind the scenes, the ability to manage new AI and Big Data tools are becoming easier to use and more efficient. When it comes to spending resources, both time-based and financial, Middle Eastern hospitality businesses can’t waste in any one area. The pandemic is having a lasting effect on business, and it’s important to maximise all efforts into positive growth and not continued stagnation.
Big Data and AI are the key to transforming a rough time period to a great opportunity for businesses in the Middle East. One should take full advantage of this potential boom to business by exploring options in this sector today.
The Middle Eastern
hospitality scene is slowly embracing Big Data and automated analytical algorithms as a way to know what changes need to take place to improve performance before they become issues