S19: First in midscale segment
The fourth property under the SGroup S19 hotel opened with 94 rooms in Al Jaddaf just 200 metres from the metro station overlooking the Dubai Creek, Burj Khalifa and Dubai Mall for both leisure and corporate guests. They combine traditional hospitality with contemporary amenities to ensure that all guests will have a memorable experience during their stay.
The group started off in 2018 with their first property in Dubai Science Park titles S Hotel which was their first midscale brand. General Manager, Sameh El Amri at S Hotel Group, shared, “When we launched our first property in 2018, we decided to tackle different market segments for different customer profiles, so we dedicated luxury brands, upscale and midscale brands and hotel apartments and budget hotels. So we opened the midscale brand in Al Barsha in Science Park, S Holiday Homes which are luxury apartment and villas and today we celebrate the opening of S19 the first in the midscale segment.”
They are unique as they combine traditional hospitality with contemporary amenities to ensure that all guests will have a memorable experience during their stay. At a time when details and experience are pivotal to all guests, the hotel focuses on ensuring that all boxes are ticked when it comes to providing the best in service standard to all the guests both corporate and leisure.
As borders open they are hopeful of source markets coming in to Dubai and their unique location to both business and leisure precincts is another reason to drive in the traffic. Some of the rooms face the creek which is an excellent view.
The fusion restaurant is an all-day dining area that could also be accessed by the pool and the terrace. All other regular amenities such as pool, gym, prayer rooms etc. are available to all guests. During winter, it will be really a great experience to host a barbecue for your family and friends. The group looks at expanding their presence further in the region and also in Europe.
When we launched our first
property in 2018, we decided to tackle different market segments for different customer profiles, so we dedicated luxury brands, upscale and midscale brands and hotel apartments and budget hotels