McArthurGlen’s Paris outlet to open in April
In a recent interview with Sabina Piacenti, International Markets Manager, McArthurGlen Group shared their latest outlet mall of the future is slated to open by April this year conforming to sustainability. Further to this announcement was the fact that they will be setting up a permanent representation in the to ensure stronger market presence and commitment to the market.
Sabina Piacenti, International Markets Manager, McArthurGlen Group, said “We are excited about the opening of our Paris-Giverny outlet, a new centre located only 45 minutes from downtown Paris on the way to Normandy, it is going to be a disruptive outlet in terms of architecture because it features a sustainable way of thinking of the outlet mall of the future, lot of greenery, huge windows and really cozy relaxing atmosphere.
The outlet is slated to open by end of April with 100 shops of premium luxury brands and soon we will be organising some FAM trips to the trade partners to showcase all our outlets and the new one in Paris as well.”
McArthurGlen is a pioneer of designer outlet retailing in Europe. The company manages 25 designer outlets across 8 countries namely Austria, Canada, France, Germany, Italy, the Netherlands, Spain, and the UK. With 695,000 sq. mt. of retail space, McArthurGlen caters to 90 million fashionloving customers delivering total portfolio revenues of 4.5 billion euros a year. The company is planning its on-going expansion with two new designer outlets in Paris-Giverny (France) and Remscheid (near the German cities of Cologne and Düsseldorf).
She said, “The Middle Eastern market was a strong market in 2019, prior to COVID. After the pandemic, thanks to the connectivity that never failed Middle East into Europe, we managed to convert a lot of our guests to McArthurGlen and the first market to return strong. We started our activities and promotions through our representative in the market just one year ago, but the response of the market was strong. We understand that shopping outlets is one of the main reasons and motivation for travellers from the Middle East and that our proposition matched their needs, especially our McArthurGlen outlets can offer a bespoke experience because our centers are particularly beautiful and caters to all the requirements of the Middle Eastern travelers. We have multilingual staff, a good number are Arabic speaking and when it comes to lounge services, it is only accessible on invitation basis, which is only available through our trade partners.
Piacenti said, “For us, the trade line is so important we want to promote our offers but also reward the trade partners that work with us. In the lounges the customers can have a conciergerie experience, our trained staff can cater to the needs and requirements of the Middle Eastern travellers in the lounges. There are some private areas that can be booked in advance especially for those families with children for the full day for shopping, it’s a way to welcome our bespoke travellers. Among our other services each and every centre can organise special limousine services from the nearest town so our staff is at the disposal of our trade partners as they have already established a relationship by agreement of a nett rate to get the best from these services.”
“Thanks to the help of our partner, we are now working on a stronger relationship with the trade partners, tour operators, travel agencies, airlines, we are building our network of contacts/network of relationship,” she said.