GCC’s penchant for luxury shopping
Outlet shopping is a trend the GCC travellers have been developing over the past many years. With designer outlets such as McAr thurGlen with outlets across Europe, it is a retail therapy haven which provides them the perfect opportunity to enjoy and experience. Sabina Piacenti - International Markets Manager - McArthurGlen Designer Outlets, shares some insights with .
What are the outbound destinations GCC travellers prefer to visit for shopping?
From our perspective as a market leader in Outlet Retail, with 25 centres across 8 countries in Europe and Canada, we observe that GCC travellers primarily aim to visit the European fashion capitals of Paris, Milan, Vienna, and London. Additionally, they show interest in other cities such as Salzburg, Dusseldorf, and Malaga.
From MAG side, how do GCC travellers shop? With family, friends, or in groups?
GCC travellers have a penchant for shopping quality premium and luxury designer brands, coupled with a strong sense of value for money. This preference aligns perfectly with the Outlet proposition, where prices are discounted up to 70 per cent off all year round. Furthermore, in our centres, they have the opportunity to find their favourite shops all in one place, within a relaxing atmosphere, and with dedicated services for the whole family.
It’s common for GCC customers to shop in small groups, enjoying a collective experience with family or friends during their outings. Residents often align their travel plans with the seasons, incorporating them into their annual vacations, making it highly probable that they will engage in shopping activities. The high summer period provides a great opportunity to enjoy the Summer Sale for additional bargains.The prevalence of group travel is also noticeable in incentive or corporate travel scenarios, with an increasing number of companies now willing to include shopping stops in the itinerary.
How much business do GCC travellers conduct in comparison to other travellers?
GCC travellers significantly contribute to McArthurGlen’s revenue, surpassing tax-free figures, thanks to their distinct
preference for premium and luxury brands.
Are they interested in highend lounge services and personalised shopping experiences?
Yes, GCC travellers are accustomed to luxurious experiences and have easy access to international retail brands, shaping their awareness and preferences for such indulgences when they travel. This familiarity contributes to an expectation of a similar level of sophistication and quality in their travel experiences, encompassing shopping for high-end products and enjoying premium services.
In terms of MAG, how do you accommodate the requests from GCC travellers?
We have cultivated strong relationships with the travel trade and are prepared to offer steadfast assistance, whether for marketing promotions, inclusion in travel itineraries, or VIP support required by their clients visiting our centres. Our team maintains open communication channels with the trade, regularly providing updates on retail events such as Black Friday or Fashion Festivals, brand openings, and newly implemented services.
We extend our support to partners by offering services such as private transfers, hands-free shopping, and lounge access on a case-by-case basis, ensuring a seamless and enhanced experience for their clientele.
Could you share some key requests GCC travellers make while shopping?
In addition to the exclusive services mentioned earlier (private transfers, lounge and shopping facilities), GCC travellers often request tax refund and currency exchange offices, children’s playgrounds, halal food options, and quiet rooms for their prayers – amenities that many of our centres can accommodate. Groups receive personalized welcomes and briefings on exclusive discounts, meal vouchers, and other noteworthy highlights of the centre that they might want to explore or experience.
GCC travellers have a penchant for shopping quality premium and luxury designer brands, coupled with a strong sense of value for money