Denim En­light­ened

GAS Jeans’s lat­est win­dow show­cases denim in a dif­fer­ent “light”.

VM&RD - - The Storytellers’ Bar - Satarupa Chakraborty

GAS Jeans re­cently ex­e­cuted the Denim At­ti­tude win­dow at 19 stores across In­dia. The win­dow uses vinyl on sun­board as back­ground with black ca­bles pasted on it form­ing word “DENIM”. To cre­ate fur­ther high­light, each let­ter of word DENIM ends with a bulb in indigo colour.

The global VM team of GAS Jeans, told, “Indigo, the colour of denim, ex­presses the di­verse souls of a time­less ma­te­rial that rep­re­sents the essence of the brand and at the same time, is an in­te­gral part of ev­ery­one’s life. This is what we have strongly rep­re­sented in the start-of-the-sea­son win­dow, which is more of a state­ment and an au­then­tic dec­la­ra­tion: DENIM AT­TI­TUDE.”

“Denim is high­lighted in a con­tem­po­rary and in­no­va­tive way by de­sign­ing a bright sign, an artis­tic in­stal­la­tion which, with its blue light, catches the at­ten­tion of the view­ers. We want to spread to our cus­tomers our values, crafts­man­ship, knowhow and our at­ti­tude which is ur­ban and cos­mopoli­tan and at the same time mod­ern and so­phis­ti­cated,” GAS In­dia’s VM team ex­plained.

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