Max

Pro­mot­ing its kidswear range this fes­tive range, Max - the value fash­ion chain from Land­mark Group, un­veiled a se­ries of win­dows that res­onate the el­e­ments of fairy­land & the won­der years of child­hood.

VM&RD - - Contents - VM & Props Hard Copy, Ban­ga­lore

Un­veil­ing its Pre-Au­tumn sea­son, MAX re­cently launched an ex­clu­sive party wear dress col­lec­tion for young girls aged 2-16 yrs. A first of its kind for the value fash­ion brand, Max con­cep­tu­alised a se­quen­tial se­ries of 3 out­stand­ing win­dow dis­plays re­cre­at­ing the aura of fairy­tale sto­ries at the store front. Bathed in mil­len­nium pink hue, the win­dows cre­ate drama with el­e­ments from fairy­tales & bed­time sto­ries such as Snow White’s magic mir­ror, Cin­derella’s car­riage and the say­ing ‘A tale as old as time’ which is de­picted through a 3D story book prop and talk bub­ble high­light. The win­dow cam­paign was ex­e­cuted at 61 stores across the coun­try.

Harshen­dra Ma­hesh­wari, Na­tional Head

VM, In­store Com­muin­ca­tion & Re­tail ID De­sign, Max This ex­clu­sive col­lec­tion re­quired unique and un­con­ven­tional ap­proach to cre­ate drama, so we have added ‘KI­NET­ICS’ to mes­merise the kids and the par­ents as well.

This chapter talks about a lit­tle girl in her dream world, sit­ting in her dressing room and imag­in­ing her­self as a princess.

In this win­dow, the scene por­trays the lit­tle girl se­lect­ing her spe­cial party dress. The win­dow also show­cases the range of party dresses this sea­son.

Here the princess is all dressed up and ready to leave while her char­iot awaits. The wheels are ki­netic, ready to take her away to the ball.

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