Promoting its kidswear range this festive range, Max - the value fashion chain from Landmark Group, unveiled a series of windows that resonate the elements of fairyland & the wonder years of childhood.
Unveiling its Pre-Autumn season, MAX recently launched an exclusive party wear dress collection for young girls aged 2-16 yrs. A first of its kind for the value fashion brand, Max conceptualised a sequential series of 3 outstanding window displays recreating the aura of fairytale stories at the store front. Bathed in millennium pink hue, the windows create drama with elements from fairytales & bedtime stories such as Snow White’s magic mirror, Cinderella’s carriage and the saying ‘A tale as old as time’ which is depicted through a 3D story book prop and talk bubble highlight. The window campaign was executed at 61 stores across the country.
Harshendra Maheshwari, National Head
VM, Instore Commuincation & Retail ID Design, Max This exclusive collection required unique and unconventional approach to create drama, so we have added ‘KINETICS’ to mesmerise the kids and the parents as well.
This chapter talks about a little girl in her dream world, sitting in her dressing room and imagining herself as a princess.
In this window, the scene portrays the little girl selecting her special party dress. The window also showcases the range of party dresses this season.
Here the princess is all dressed up and ready to leave while her chariot awaits. The wheels are kinetic, ready to take her away to the ball.