Interestingly, Simon Carter’s first pilot store in India was not about replicating any “design concept”. Spanning across 930 sq ft in Chennai, the store was hugely inspired by the designer’s quirky sense of humour and sophistication of an iconic British b
The Quirky Mr Carter
Simon Carter is an iconic London based British Designer who started off to be known as ‘the king of cufflinks’ and then grew into crafting a full range of men’s formal and casual clothing. His unusual design sense is infused with his honest, humourous and quirky take on the world around him. Interestingly, Simon Carter’s first and pilot store in India, spanning across 930 sq ft in Chennai, was not about replicating any “design concept”. The design sensibilities come from the designer’s acute ability to look at the world with the freshness of a child using his vast and varied experience. His mixed sense of humour and quirky musings interpreted in his design sensibilities has been an inspiring influence on the ‘Art of Dandy Dressing’.
Of Stories & More
The store offers a unique experience proposition of the unexpected in the interior,