Si­mon Carter

In­ter­est­ingly, Si­mon Carter’s first pi­lot store in In­dia was not about repli­cat­ing any “de­sign con­cept”. Span­ning across 930 sq ft in Chen­nai, the store was hugely in­spired by the de­signer’s quirky sense of hu­mour and so­phis­ti­ca­tion of an iconic Bri­tish b

VM&RD - - Contents -

The Quirky Mr Carter

Si­mon Carter is an iconic Lon­don based Bri­tish De­signer who started off to be known as ‘the king of cuff­links’ and then grew into craft­ing a full range of men’s for­mal and ca­sual cloth­ing. His un­usual de­sign sense is in­fused with his hon­est, hu­mourous and quirky take on the world around him. In­ter­est­ingly, Si­mon Carter’s first and pi­lot store in In­dia, span­ning across 930 sq ft in Chen­nai, was not about repli­cat­ing any “de­sign con­cept”. The de­sign sen­si­bil­i­ties come from the de­signer’s acute abil­ity to look at the world with the fresh­ness of a child us­ing his vast and var­ied ex­pe­ri­ence. His mixed sense of hu­mour and quirky mus­ings in­ter­preted in his de­sign sen­si­bil­i­ties has been an in­spir­ing in­flu­ence on the ‘Art of Dandy Dressing’.

Of Sto­ries & More

The store of­fers a unique ex­pe­ri­ence propo­si­tion of the un­ex­pected in the in­te­rior,

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