WALL SPACE

VMRD - - Retail Trends -

Wall spa­ces are pre­cious in a re­tail store and the sci­ence of store plan­ning and planogram­ming works hard to op­ti­mize its uti­liza­tion in pre­sent­ing store of­fer­ings and pro­mot­ing them with fea­ture dis­plays. Io(D)T has in­tro­duced an in­no­va­tive way of en­abling fea­ture wall spa­ces to be in­ter­ac­tive to en­gage with shop­pers and in­flu­ence them in mak­ing buy­ing de­ci­sions. A good ex­am­ple is the Nike So­cial Com­mu­nity Wall which en­ables its cus­tomers to im­merse in the world of Nike and its sports lov­ing com­mu­nity. The wall’s key pur­pose is to give in­for­ma­tion about run­ning com­mu­ni­ties, brand events, fash­ion styling and new prod­uct in­for­ma­tion. This ori­ents the shop­per to­wards a pos­i­tive in­flu­ence on the pur­chas­ing de­ci­sions of Nike in­side its store. Ref­er­ence: www.de­mod­ern.com/projects/nike-com­mu­nity-wall

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