Cen­tral

Cen­tral’s lat­est win­dow, Magic Weaves, draws in­spi­ra­tion from Thread Art and presents per­sonal in­ter­pre­ta­tion of VM team in each store.

VMRD - - Contents -

Multi brand de­part­men­tal store chain from Fu­ture Group, Cen­tral has re­cently ex­e­cuted a win­dow in­spired from Thread Art and used mul­ti­coloured rib­bons to present the key colours of the sea­son. In­ter­est­ingly, the colour scheme and pre­sen­ta­tion do not run uni­form in all stores but show­cases dif­fer­ent rep­re­sen­ta­tion at each store. VM man­agers of each store take ahead the key brief as per their imag­i­na­tion and mer­chan­dises avail­able at re­spec­tive store. Ex­e­cuted at all 39 out­lets of Cen­tral, each store uses more than 1000 me­ters of rib­bons.

Pawan Na­gar­wal, Chief – Ex­pe­ri­ence De­sign and Vis­ual Mer­chan­dis­ing, Cen­tral

For this win­dow, we did not em­ploy any VM agency or ven­dor to ex­e­cute. Rather, each VM Man­ager work­ing with us, in­ter­preted the Cen­tral theme and we let their imag­i­na­tion take the cen­ter stage. It’s dif­fer­ent at each store and that’s what we wanted.

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